Multifamily property managers enhance marketing techniques, use photography company to provide high-quality photos of apartment communities' interiors, exteriors, amenities
SANTA BARBARA, California
June 14, 2011
– Yardi announced today that it has launched Yardi Photography Services to help multifamily property managers market their apartments. Yardi Photography Services provides high-quality, attractive property photos taken by a team of professional photographers.
More than 40 Yardi clients have already engaged Yardi Photography Services to photograph interiors, exteriors and amenities at more than 1,000 communities. The photographs are used in the RENTCafé.com Internet listing service platform and on the clients’ Yardi Portal™ property websites. Along with online placement, property managers may also reproduce the photos in brochures and other print collateral.
“We are very happy with the quality of the photos of our properties taken by Yardi. The pictures present our properties the way that we want prospects to see them,” said Jodie Wade, a project manager for Kirkland, Wash.-based Weidner Apartment Homes. “We plan to use the photos in our print and online marketing efforts and we expect more applicant traffic as a result.”
Yardi photographers consult with property managers to ensure that communities’ selling points are highlighted in the most compelling way. Yardi handles scheduling, photography, post-production and loading into RENTCafé, requiring little additional involvement from community directors and staff. “Clients don’t have to engage multiple vendors to photograph widely dispersed properties or divert staff members from their principal tasks,” said Becky Sanvictores, Yardi vice president of client services.
Yardi clients desiring more information about Yardi Photography Services may contact their RENTCafé or Yardi Portal account managers, or email Kelly.Schmandt@yardi.com.
Yardi Systems has been committed to the design, development and support of real estate investment management and property management software for nearly 30 years. With its Yardi Multifamily Suite™, Yardi Commercial Suite™ and Yardi Investment Suite™, the Yardi Voyager™ system is the most comprehensive single real estate management platform on the market today. Yardi serves clients around the world from offices in Asia, Australia, Europe and North America. More information about Yardi products and services is available at www.yardi.com.
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