Domtar's, FPInnovations's JV CelluForce CEO Jean Moreau to share his view on NCC, a pulp-based polymer that can be applied to films, inks, panels and cosmetics, during an Industry Intelligence Live conference on June 16

LOS ANGELES , June 14, 2011 (press release) – CelluForce, a joint venture between Domtar and FPInnovations, launched in July 2010. The first North American company formed to manufacture nanocrystalline cellulose (NCC), has announced its demonstration plant should be operational early next year. The CelluForce plant is being constructed at the site of the Domtar Windsor, Quebec, pulp and paper mill. CelluForce will be making polymers from the nanomaterials in pulp cellulose that can be used in applications such as films, inks, panels, and even cosmetics. CelluForce plans to identify new commercial applications for NCC and commercialize it throughout the world.

The CelluForce team, under the leadership of President and CEO Jean Moreau, is working to develop innovative and viable solutions that ensure both the competitiveness and the transformation of the Canadian forestry industry.

Jean Moreau will share his vision for CelluForce in a teleconference sponsored by Industry Intelligence Live! The call, which will include the opportunity for listeners to ask questions, will be held June 16, 2011, at 2:30 PM EST/18:30 GMT. Pre-registration is required. Participation is free and limited to the first 400 callers. Please visit or email to reserve your seat.

About Industry Intelligence Inc.

Industry Intelligence specializes in providing market intelligence solutions that offer a comprehensive view of business and market-moving events—all within an intuitive, easy-to use platform that promotes collaboration and action. Founded in 1999, privately held and headquartered in Los Angeles, Industry Intelligence has worked with more than 600 companies of all sizes and across diverse market sectors.

i2dashboard is a premium service that gathers, filters, and connects the relevant market intelligence a company needs to drive its decisions and operations. Its customizable snapshot view gives you the information you need at a glance.

Industry Intelligence live! offers interactive conference programs to engage business leaders in an on-going conversation among experts and their peers. live! helps businesses make sense of industry trends and get vital intelligence about critical issues through a dynamic platform that connects participants with new opportunities.

For more information, please contact or visit

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.