Safeway most sustainable seafood grocer, ahead of Target, Whole Foods and Wegmans, according to Greenpeace's fifth seafood sustainability report

WASHINGTON , April 12, 2011 (press release) – Today’s release of the fifth Greenpeace seafood sustainability report, Carting Away the Oceans, reveals a new leader and marks a dramatic shift from the abysmal status quo just three years ago.

In a shock move, a conventional nationwide retailer, Safeway, has leapt up three places, snatching the top position from last year’s top rated retailer Target, and surpassing specialty grocers Whole Foods and Wegmans.

“The fact that we have now seen such a wide variety of retailers lead the pack – from organic specialty retailers and high end stores to big-box retailers to one of the biggest national chains in the country - just emphasizes that sustainability is not a niche luxury trend, but an important response to customer demand and responsible retailing,” said Senior Markets Campaigner, Casson Trenor.

“It’s an amazing testament to the ongoing pressure from consumers, supporters and activists that in just three years, we’ve gone from a situation where all twenty major US retailers assessed failed to today, when fifteen retailers have now achieved a passing score.

“Other great advances include more and more retailers refusing to stock one of the most vulnerable fish stocks on earth, the Orange Roughy, and two retailers – Safeway and Wegmans - publicly supporting a no-take marine reserve in the last pristine ocean on earth, Antarctica’s Ross Sea,” Mr Trenor said.

“Despite all this good news, it’s important to remember that not a single large retailer has achieved a ‘green’ score in the Greenpeace Seafood Sustainability Ranking. We are cheered by the great progress, but until retailers acknowledge their role in destroying our oceans and in propagating environmentally damaging aquaculture, consumers will struggle to find a truly responsible seafood merchant.

“Greenpeace wants to ensure we have fish for the future, that the industry will sustain itself instead of fishing itself out of existence, and that consumers can continue to enjoy the fruits of the sea without being complicit in its destruction,” Mr Trenor said.

For further information:

The 5th Carting Away the Oceans report is available here
To arrange an interview with author Casson Trenor, please call Keiller MacDuff on 202 679 2236

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.