Vertis receives Best Buy's Quality Score award for superior quality production of advertising inserts; Vertis produces millions of inserts each week for Best Buy at nine U.S. facilities
April 11, 2011
– Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, today announced that it received Best Buy’s Quality Score award for superior quality production of advertising inserts. Vertis produces millions of inserts each week for Best Buy at nine facilities across the United States, including the Sacramento production facility, which received the 2011 award. This is Vertis’ third Best Buy Quality Score award since 2008.
Each year, Best Buy evaluates its print partners and awards quality scores based on its proprietary Best Buy “Grade Book.” Vertis’ Sacramento facility achieved the highest scores for its quality and accuracy of ink lay and folding.
“Best Buy effectively leverages weekly advertising inserts to reach its customers with valuable information about products and specials, making the quality of production a critical factor in maintaining brand consistency and keeping the focus on the message,” said Gerald Sokol Jr., President and Chief Executive Officer, Interim, and Chief Financial Officer at Vertis Communications. “We are grateful for our long-term relationship with Best Buy and committed to executing superior quality production that ensures every single insert meets rigorous standards.”
Vertis has supported Best Buy’s weekly advertising inserts program for more than 20 years, ensuring brand consistency through the industry’s most efficient web offset production processes, premedia services and best in class color management expertise. Vertis’ proprietary production process generates the most advanced versioning available, providing Best Buy with the tools it needs to reach individual audiences at the regional or store levels.
Vertis is a leading provider of advertising inserts to North America’s leading retailers, providing innovative print advertising programs that deliver optimum results and maximize marketing budgets. Vertis’ project management expertise and strategically positioned production facilities enable the scale and flexibility needed to cost-effectively deliver advertising inserts programs with multiple content versions to market with the strict turnaround times typically required within the retail industry.
About Vertis Communications
Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Our deep industry knowledge and extensive range of offerings—including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of- home and business process outsourcing—are used to deliver superior program performance that drives bottom line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turn-around to any market.