Hong Kong's Greenheart Group appoints former Asia-Pacific President for Pöyry Forestry Andy Fyfe as COO and member of management executive committee
January 17, 2011
– Strengthens senior management by bringing over 30 years of global forestry experience
Greenheart Group Limited (“Greenheart” or “the Company”) (HKSE: 00094) today announced the appointment of Mr. Andy Fyfe to the role of Chief Operating Officer.
Mr. Fyfe will be responsible for the day-to-day operations of Greenheart’s diverse forestry assets and will serve on the Company’s Executive Committee together with Mr. Judson Martin, Chief Executive Officer and Ms. Daphne Tse, Chief Financial Officer.
Mr. Fyfe brings over 30 years of relevant forestry experience to Greenheart. Most recently, Mr. Fyfe served as Chief Operating Officer for a private forestry company based in Hong Kong with assets in China. Prior to this, he served as Asia-Pacific President for Pöyry Forestry Industry Ltd, part of Pöyry PLC, a global consulting and engineering firm focusing on the forestry, energy, infrastructure & environment sectors. Mr. Fyfe worked with the Pöyry group for 20 years, overseeing the successful growth of the Asia-Pacific consulting business, sales and marketing and personnel management. Mr. Fyfe has worked closely with various governments and agencies on sustainable forestry initiatives and other projects in over 20 countries around the world.
Mr. Judson Martin, Chief Executive Officer of Greenheart and Vice-Chairman of Sino-Forest Corporation, Greenheart’s controlling shareholder, said, “We are excited to have Andy join Greenheart’s senior management team and our Executive Committee.
Our employees, customers and shareholders will benefit immensely from Andy’s experience, proven record of success and most importantly, from his passion for sustainable forestry. More than ever, Greenheart’s true potential lies in the efficient and sustainable management of our existing and future forest assets and Andy’s leadership in sustainable forestry, operations, sales and marketing will help ensure we harness this potential and fully realize the growth opportunities before us.”
Mr. Fyfe said, “Greenheart is an exciting growth story and the recent corporate developments such as the strengthening of the partnership with Sino-Forest, the building of new processing facilities in Suriname and the recent acquisition of the New Zealand plantation highlight the ambition and determination of Greenheart to become a leading and sustainable forestry company with a global focus. I am very excited with my new responsibilities and I look forward to working with Judson and Daphne and the rest of the Greenheart team and playing an integral part in future initiatives and the growth of Greenheart.”
Mr. Fyfe’s appointment is immediately effective. He will be spending the first six months outside of Hong Kong at the Company’s various forestry sites in order to work closely with Greenheart’s local forestry managers.
About Greenheart Group Limited
Greenheart Group Limited (previously Omnicorp Limited) is a Hong Kong-based investment holding company. The principal activities of the Company’s subsidiaries consist of log harvesting, lumber processing and marketing and sales of logs and lumber products to China and other countries around the world. The Company owns 60.4% of the harvesting and other rights in an 184,000 hectare hardwood forest concession in Suriname, South America. On January 10, 2011, it has entered into an agreement to acquire a radiata pine plantation in New Zealand upon satisfaction of certain conditions. Greenheart is majority owned by Sino-Forest Corporation, a leading, commercial forest plantation operator in China and listed on the Toronto Stock Exchange (TSX:TRE). Learn more at www.greenheartgroup.com.