TAPPI's PaperCon 2010 event, May 2-5 in Atlanta, to feature experts from Starbucks, Magazine Publishers of America, MWV, NewPage and other companies; topics include sustainability, changing consumer and advertising demands

NORCROSS, Georgia , April 30, 2010 (press release) – With a record number of registrants, TAPPI’s PaperCon 2010 (PaperCon) reflects increased optimism and market improvements throughout the pulp and paper industry. Over one thousand industry professionals are planning to attend the three-day event. It includes technical sessions, keynote speakers, special events, exhibits and networking opportunities. Current year registration represents a 40 percent increase over 2009 attendance.

Two important keynote speakers have played a role in PaperCon’s record crowd. Jim Hanna, Director of Environmental Impact for Starbucks Coffee, will kick off the conference on Sunday, May 2 with an overview of Starbucks’ efforts to reduce its environmental footprint through energy and water conservation, recycling and green construction. Of particular importance to PaperCon attendees is Starbucks’ aim to achieve recyclability or compostability of their cups. Also, Nina B. Link, President and CEO of the Magazine Publishers of America will explore the disruption and transformation of the magazine industry brought about by technology and changing consumer and advertising demands. In addition, PaperCon’s Sustainability Forum and Showcase explores “The Science Behind Sustainability”. It also features an impressive line-up of experts from thought-leading companies and organizations like MWV, Colgate, GreenBlue and NewPage to name a few.

PaperCon’s Trade Fair will include over 75 companies like Metso, Kemira and EKA Chemicals providing technology, sustainability and maintenance solutions to attendees. This complements PaperCon’s unmatched program of peer-selected and peer-reviewed presentations organized by TAPPI and PIMA. The latest program information on PaperCon and the Sustainability Forum is available at www.papercon.org. On site registrations are still available.

TAPPI is the leading association for the worldwide pulp, paper, packaging and converting industries and co-publisher of Paper360° and TAPPI JOURNAL. Through information exchange, events, trusted content, and networking opportunities, TAPPI helps members elevate their performance by providing solutions that lead to better, faster, and more cost-effective ways of doing business. PIMA operates as the Management Division of TAPPI and has been providing management training and networking to the industry’s leaders for 90 years. Visit www.tappi.org.

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