Printpack's easy-to-open flexible package for Preserve Toothbrush recognized with a 2010 FPA Silver Award for Packaging Excellence
Graziela Medina Shepnick
ATLANTA
,
April 7, 2010
(press release)
–
The Preserve Toothbrush package was awarded a Silver Award for Packaging Excellence. It is the first and only flexible package in the toothbrush market. All other brands continue to be marketed with difficult to open rigid plastic packaging. Instead, this matte-finish package distinguishes itself by being easy to open and showcasing a life size toothbrush on the exterior. In addition, the package doubles as a postage paid return mail envelope for Preserve’s recycling program.
The package is made of a matte-finish multi-layered lamination with the potential to be used in a variety of markets where consumers require a durable package that can also be reused and recycled.
Using a pouch instead of hard molded plastic reduces the amount of material needed to produce this package. This leads to less waste and improved shipping efficiencies. Having the consumer reuse the same packaging to recycle the toothbrush reduces the environmental impact of the product as well as the packaging.
The Preserve toothbrush pouch is totally unique in the marketplace. It differentiates itself from the competition by virtue of its unusual package design as well as its second life as a postage-paid return mailer which encourages its users to recycle. This is product protection with a conscience and showcases REDUCE-REUSE-RECYCLE at its best.
Founded in 1956 and headquartered in Atlanta, GA, USA, Printpack is a privately-held manufacturer of flexible and specialty rigid packaging. Employing 4,220 associates worldwide, the company operates 27 manufacturing facilities in the United States, Mexico, the United Kingdom, Poland and China.
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