Half Of The World Agrees: Manufacturers Primarily Responsible For Tackling Plastic Waste Worldwide

LOS ANGELES , September 18, 2019 () – Who is primarily responsible for tackling plastic waste? According to nearly half of consumers worldwide: manufacturers.

According to a report produced by Kantar’s Worldpanel division, in collaboration with GfK and Europanel, 48% of people globally see manufacturers as being primarily responsible for tackling plastic waste, followed by governments (24%), themselves (19%) and retailers (7%).

The survey of 65,000 people in 24 countries—which explored how consumers feel about the use of plastics by fast-moving consumer goods manufacturers and retailers, and how changing attitudes are affecting their relationships with the brands they choose—found that the most important actions for retailers to take are reducing plastic in the fresh and chilled aisles (43%), removing plastic bags for vegetables (39%) and using plastic alternatives (36%).

“With Eco Actives making up 16% of all shoppers globally, it’s clear that taking action on plastic waste needs to be a case of ‘when’ rather than ‘if’ for manufacturers and retailers,” said Natalie Babbage, global Link Q director of Kantar’s Worldpanel division. “We’re already seeing small reductions in spending on categories such as meat, bottled drinks and beauty wipes—and as awareness grows, we expect more categories to experience reduced growth.

“The onus is on manufacturers to offer competitively priced sustainable options, and on retailers to take steps to remove packaging from products and push reusable bags. By taking these steps now, clients can unlock the opportunities of environmental concern and play a vital role in shaping the future of our planet.”

Other findings from the survey:

Eighty-eight percent of consumers said they could not name a single manufacturer doing a good job of reducing plastic waste, while 80% couldn’t name a retailer.

Forty-nine percent have little or no interest in environmental challenges and do not choose products because of their sustainability credentials.

Nevin Barich is the Consumer Products Analyst for Industry Intelligence, which can help YOU better address your own industry challenges. We invite you to come take a look at our service.Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.

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