Industry Intelligence celebrates Founder's Day, marks 22 years of market intelligence services, with plans for more innovations ahead

Yee-Wah Chow

Yee-Wah Chow

LOS ANGELES , February 17, 2022 (press release) –

Los Angeles-based market intelligence firm Industry Intelligence Inc. will celebrate Founder's Day on Feb. 21, marking 22 years of providing market intelligence solutions to industry leaders.

CEO Rami Ghandour founded Industry Intelligence 22 years ago to provide in-depth market coverage to the forest products and timberland sectors. When Ghandour started the company in 2000, a common practice among business professionals in manufacturing was subscribing to as many trade publications as possible. With individuals following different news sites, disparate data spread across the company. Industry Intelligence helped clients get rid of tribal knowledge, information chaos, myopic views and reactionary impulses because an executive could align an entire operational team under one license.

Industry Intelligence operates from the position that everyone in the company, from CEO to salesperson to field technician, needs market intelligence to make informed decisions. Since its founding, the company has expanded into more than a dozen verticals, including pulp and paper, packaging, retail, real estate, chemicals and fast-moving consumer goods, such as food and beverage, beauty, personal care and household products. The company also provides “horizontal” market intelligence in areas like sustainability and supply chain management that affects all industries.

Industry Intelligence has also evolved how it delivers its industry-leading market intelligence to clients. The company doesn’t just produce industry newsletters; it customizes its proprietary digital platform for each client’s unique needs and integrates that intelligence into the client’s workflow. Business leaders see an industry map that dynamically evolves, reflecting changes in their business ecosystem.

Industry Intelligence has invested in technologies such as Microsoft Teams, Salesforce integration and the company’s own mobile app to ensure users receive intelligence at their fingertips, wherever they are, whenever and however they want it. Going forward, Ghandour sees artificial intelligence playing an important role in making market intelligence more efficient and more customized to clients’ needs. The company also plans to double-down on its investment in custom mapping and seamless integration technology.

Industry Intelligence has experienced three economic recessions during its company history, each of which spurred the company to invest in innovation, think of new ways to serve clients, and grow in new and unexpected directions. Moving forward in a post-pandemic world, sustainability and corporate responsibility are more important than ever, and crypto, blockchain and cybersecurity are emerging as top-of-mind issues. Corporations are pressured in all directions – by the government, by consumers, and by company stakeholders. And even though the pandemic is coming to an end, businesses face a confluence of geopolitical disruptions, supply chain constraints, accelerating inflation and the Great Resignation. Business leaders must once again rethink their business models.

Industry Intelligence, now in its 22nd year, has a new mission – to help clients innovate and win amid a myriad of unprecedented challenges.

About Industry Intelligence

For over 20 years, Industry Intelligence Inc. has been delivering market intelligence with high relevancy to leading manufacturers in North America. Our market expertise began in forest products. Through a deep understanding of clients’ supply chain, channels and business drivers, the company now offers services in over a dozen industries including chemicals, consumer packaged goods, health care, logistics, packaging, retail.


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