Industry Intelligence’s Weekly Bioeconomy Report offers a complete view of consumer-driven demand and practical solutions using biobased materials, providing essential intelligence to executives needing to implement sustainability programs

Yee-Wah Chow

LOS ANGELES , July 10, 2021 (press release) –

What is top-of-mind for many of today’s consumers? Sustainability is a safe bet, according to Industry Intelligence CEO Rami Ghandour.

“As we curate market news at Industry Intelligence, we see this notion cut across numerous industries and all age groups,” says Ghandour, pointing to evidence that is found everywhere:

• More than 80% of US consumers consider a food or beverage's sustainability before purchasing it, especially for people ages 18 to 44.
• In the beauty world, 31% of US boomers prioritize sustainability as an important brand value in their beauty purchasing decisions.
• A survey of active/casual lifestyle brand consumers in the US finds that 67% are willing to pay more for brands with leading sustainability practices.
• Nearly half of US consumers rank renewably-sourced or natural materials as a top sustainability characteristic in clothing.

“To connect with consumers, business leaders need to know what’s on their minds—the values they hold, the concerns they have and the things they desire,” says Ghandour. “When enlightened with this knowledge, you can innovate and be confident in the decisions you make for your brand.”

With the Industry Intelligence Weekly Bioeconomy Report, business leaders will not only learn what’s driving consumer purchasing behaviors, but they will also understand the innovations that are making our planet, and hence the bioeconomy, flourish – all in easily digestible bits.

Is coconut water only for quenching thirst? Do banana stems have to be discarded? Does natural leather have to come from animal skin? “Our editors, who routinely comb through innovation news from around the world, will tell you ‘no,’” says Ghandour.

Clients who have access to the Weekly Bioeconomy Report see endless possibilities using natural or bioengineered materials. In a world where consumers demand that brands eliminate plastics and end animal cruelty, researchers find business opportunities in tissue re-engineering and food waste upcycling. For instance, the plant-based materials mentioned above can become ingredients for making a biodegradable, leather-like material. In fact, vegan leather made of cactus is already out of the lab and commercialized.

The Weekly Bioeconomy Report is a must-have for manufacturers needing to fortify their relationships with consumers who are increasingly vocal about sustainability and social responsibilities. With regular exposure to consumer attitude and best practices using biobased materials, manufacturing executives can develop nearly instinctive knowledge about doing business sustainably and responsibly.

Integrating the Weekly Bioeconomy Report in a company chat room such as Microsoft Teams or Slack can further spark conversations and catalyzed ideation based on instantly sharing market intelligence.

Business decision-makers interested in sampling the Weekly Bioeconomy Report and experiencing Industry Intelligence’s unique integration capabilities should contact ClientCare@IndustryIntel.com for a demo.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.