Industry Intelligence launches Regenerative Agriculture Market Report to help business executives spark ideas in sustainable sourcing

Yee-Wah Chow

LOS ANGELES , May 25, 2021 (press release) –

As consumers embrace sustainability globally, they’re eyeing the environmental footprints of the products they use, demanding plant-based ingredients and even scrutinizing how those ingredients are grown. The key to sustainable sourcing may be found in regenerative agriculture, which focuses on restoring a farmland’s self-nourishing ability through carbon sequestration, zero or reduced tillage, natural and organic fertilization, and agroforestry.

To that end, Industry Intelligence announces the launch of its Regenerative Agriculture Market Report for consumer product executives in roles that deal with sustainable sourcing of agricultural products. Report users will see at a glance the supply and demand factors driving sustainable farming, cutting-edge research and companies’ latest initiatives involving the regenerative approach.
 
Household names like Bayer, General Mills, Grupo Bimbo, Kellogg, Lancôme, Nestle and PepsiCo are integrating regenerative agriculture into their sustainability strategies. Demand for sustainably grown crops has even expanded into the fashion and tire industries. Advocates believe that regenerative agriculture can play a key role in mitigating climate change, offering fresh solutions for countries devastated by deforestation and scaled industrial farming.
 
“Regenerative agriculture should not be considered a niche concept. Consumers are driving the change in what ingredients go into everyday products,” said Rami Ghandour, CEO of Industry Intelligence. “The increasing adoption of a plant-based lifestyle may put pressure on companies to scale up production of crops. But consumers also demand that manufacturers do more to protect biodiversity and reduce their ecological footprint. So if you are in business making foods, cosmetics or any products needing to substitute synthetic ingredients, you need to know what is trending in regenerative agriculture: who’s doing it and how they are doing it.”
 
The new Regenerative Agriculture Market Report presents news and analysis on the following:
 
•    Market opportunities for plant-based solutions or bio-based products
•    Consumer attitude toward sourcing, biodiversity, forestation and climate change
•    R&D on regenerative techniques, agroforestry, soil health, biofertilizer
•    Companies’ investments and activities in regenerative agriculture
 
“Industry Intelligence has been at the forefront of helping the business community understand sustainability trends since 2005,” Ghandour said. “Recently, we enhanced our coverage with Bioeconomy to help forward-thinking product innovators spark ideas. Now we are taking a step further in the manufacturing supply chain. Launching regenerative agriculture content is one of the many examples of Industry Intelligence adjusting quickly to offer the most relevant content to our clients who need to navigate a changing market.”

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