Ahold-owned US chain Stop & Shop launching Own Brands promotion for four weeks this summer, giving customers who purchase selected national brand products a free Stop & Shop Own Brands equivalent product

“Our Stop & Shop brands offer great quality and value,” said Judi Palmer, director of marketing and external communications. “When we ran this promotion earlier in the year, it was very successful in introducing a large number of customers to Stop & Shop brands. We’re hopeful that once a customer tries an item and realizes it is as good as or even better than the national brand, they will return to our stores to purchase these products again and again.”

In time for summer travel, family reunions, picnics and preparations for students returning to school, products in this summer Buy Theirs, Get Ours Free promotion include BBQ sauce, peanuts, pretzels, tortilla chips, lunchmeat, fruit juice, crackers, chicken nuggets, and corn flakes. The promotion also includes health and beauty care items such as diapers, sunscreen, laundry pods, tissues and mouthwash. A complete listing of eligible sale items can be found in store and in the weekly circular available online at www.stopandshop.com. On average, customers can expect to save 10 - 35% by purchasing Stop & Shop Own Brands instead of the national brand. For customers who may want to try before they buy, all Stop & Shop stores will sample select Own Brand products in-store on the weekends.

All Stop & Shop Own Brands products are subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the recent years to improve upon taste and quality, while still offering affordable prices. If a product doesn’t pass these testing requirements, it doesn’t go on a Stop & Shop shelf!

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs approximately 59,000 associates and operates 395 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.

Stop & Shop Buy Theirs, Get Ours Free Challenge Product List

Each item that is eligible for the challenge will be highlighted in the Stop & Shop weekly circular and in-store signage will help point the way to savings for customers.