Krispy Kreme appoints VML as its global digital agency partner; VML will assist Krispy Kreme in strategic development, implementation of worldwide fan engagement

Nevin Barich

WINSTON-SALEM, North Carolina , May 13, 2014 (press release) – Following an extensive search and review period, Krispy Kreme has appointed VML as its global digital agency partner.

Known for creating best-in-class digital experiences for such iconic brands as Kellogg’s, Kleenex, Gatorade, Dell and Southwest Airlines, VML will assist Krispy Kreme in the strategic development and implementation of worldwide fan engagement.

“Krispy Kreme has been on an accelerated path in growing its digital presence over the last several years, making it a key driver in our marketing mix,” explains Dwayne Chambers, Senior Vice President and Chief Marketing Officer, Krispy Kreme. “VML was chosen for their obvious understanding and passion for our brand, their presence in the global markets in which our fans enjoy our products, and for their demonstrated ability to successfully execute unique and memorable campaigns on a global scale. They have proven themselves as innovators and thought leaders in helping notable brands create, execute and drive ROI through digital innovation. We are truly excited to partner with VML as we work to enhance our global presence through digital media.”

VML will develop marketing and communications campaigns and content across new and existing digital, social, and interactive media channels. They will work in conjunction with Krispy Kreme’s internal marketing and brand development teams, and design agency partner Shapiro Walker Design.

“VML is so proud to have the opportunity to work with such a truly iconic and beloved brand as Krispy Kreme. We connected throughout the process on so many levels. But at the heart of it was a shared belief about contemporary marketing, the importance of a global perspective and consumer loyalty, and a vision for an innovative digital partner,” said Jon Cook, CEO and president at VML. “VML and Krispy Kreme both put a premium on strategic thought and creativity, and the need for full capability, but with a digital heart. We could not be more excited to get started together.”

About VML

VML is a global marketing agency that delivers forward-thinking ideas and solutions for the world’s most influential brands, including: MillerCoors brands Coors and Coors Light, Charter Communications, Colgate-Palmolive, COBRA PUMA GOLF, Dell, Gatorade, the Kellogg Company, Kimberly-Clark, Microsoft, NAPA AUTO PARTS, PepsiCo, Southwest Airlines, U.S. Soccer, Tennessee Tourism, Wendy’s and Xerox.

Founded in 1992 and headquartered in Kansas City, Mo., VML joined the world’s largest communications services group, WPP, in 2001. VML has more than 1,900 employees with principal offices in 24 locations across six continents.

About Krispy Kreme

Krispy Kreme (KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 800 locations in more than 20 countries around the world. Connect with Krispy Kreme at www.krispykreme.com.

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