Mother's Day Activities Means Mother's Day Meals

Jeremie Bohbot

LOS ANGELES , May 16, 2013 (Off The Menu) – On the Friday before Mother’s Day, I was speaking to my mom over the phone to go over what she wanted to do for that day. She decided that it would be nice to go see a movie. After we decided on the movie, we moved on to discuss which theater, and her question was always the same:

“Which restaurants are around that theater?”

Food played a big part in my mom’s movie location decision, and it’s not exactly surprising. According to new research from the National Restaurant Association (NRA), more than 25% of U.S. adults celebrated Mother’s Day by dining out, while nearly 10% relied on restaurant takeout or delivery for their Mother’s Day Meal. All totaled, according to the NRA, 80 million U.S. adults were expected to partake in restaurant meals on Mother’s Day.

The NRA went on to say that dinner remained the most popular dining-out meal on Mother's Day, with 55% of those who planned to dine out on Mother's Day selecting the evening meal period (that’s what my mom selected). Thirty-four percent celebrated mom at lunch, 30% at brunch (I remembered many a Mother’s Day buffet brunch when my grandma was alive) and 12% at breakfast. Twenty-three percent planned to have more than one restaurant meal on May 12.

When it comes to celebrating mothers, it’s clear that restaurants are a big part of the celebration.

You know, Father’s Day is coming up.

Maybe I should start researching restaurants now.

Nevin Barich is the Food & Beverage Analyst for IndustryIntel. He and his mom were among 80 million U.S. adults who enjoyed a restaurant meal on Mother’s Day. He can be reached at n.barich@industryintel.com

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