Online grocer Peapod unveils virtual supermarket aisle in Chicago train station that allows commuters to order groceries using smartphone app

Cindy Allen

LOS ANGELES , May 7, 2012 (Industry Intelligence) – Online food retailer Peapod has installed a virtual supermarket aisle at a train station in Chicago, allowing commuters to scan items with their smartphones, The Chicago Tribune reported May 4.

Consumers can buy up to 70 items, from milk to paper towels to fresh produce.

The interactive wall is the company's second. It debuted the concept in Philadelphia last month.

The company may add other locations depending on how sales go, the newspaper reported.

The concept is similar to one launched last year in Seoul, South Korea, by U.K. food retailer Tesco Plc.

Peapod serves 24 U.S. metro areas and says it has delivered 21 million orders in a little more than two decades.

The primary source of this article is The Chicago Tribune, Chicago, Illiniois, on May 7, 2012.

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