Unilever expands personal care product brands in Europe, adding Timotei Organic Delight hair care products, Lynx hair care products, Lynx fragrance for women; Unilever's sales growth in personal care sector was 11.3% in Q3 2011
Michelle Rivera
LOS ANGELES
,
January 24, 2012
(Industry Intelligence)
–
Unilever Plc is expanding its personal care product brands in Europe, Cosmetics Design Europe reported on Jan. 24.
Unilever is adding Timotei Organic Delight hair care products, the company’s first natural certified product. Unilever is also expanding Lynx (called Axe in the U.S.) deodorant brand into hair care. Lynx will also be available in a fragrance for women.
The brand expansions are in line with Unilever’s recent expansion of personal care products, which has contributed to improved financial performance. In Q3 2011, Unilever’s overall sales growth was 7.8%, while sales growth in the personal care sector was 11.3%.
The primary source of this article is Cosmetics Design Europe, Montpellier, France, on Jan. 24, 2012.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
