CEO reflects on 22 years of company growth and innovation, discusses vision of post-pandemic world
Yee-Wah Chow
LOS ANGELES
,
February 17, 2022
(Industry Intelligence Inc.)
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As Industry Intelligence Inc. looks forward to celebrating Founder's Day on Feb. 21, founder and CEO Rami Ghandour joined me for a chat this morning. We spoke about the company’s 22-year journey and his vision for Industry Intelligence going forward. Q: Industry Intelligence has been in business for 22 years. Can you tell us how the company’s service model has changed the way clients are using market intelligence? Ghandour: When I started 22 years ago, a common practice among business professionals in manufacturing was subscribing to as many trade publications as possible. That was the typical understanding of market intelligence. Each person would follow different news sites, and disparate data would spread across the company. But with our intelligence services, our clients got rid of tribal knowledge, myopic views, reactionary impulses and information chaos because an executive leader can align the entire operational team under one license. Now, our clients have market intelligence that can be integrated into their daily work tools. But that’s not all. Our clients also see an industry map that dynamically evolves, reflecting changes in their business ecosystem. We have successfully solved the problem of information chaos for corporations in more than a dozen industries that range from basic materials to consumer products. Q: How do you keep your brand unique in a crowded field? Ghandour: We don’t just produce industry newsletters. Our core business is to help corporate leaders create alignment within their work teams. The Industry Intelligence brand operates on a service principle that everyone in the company, from CEO to salesperson or factory operator, needs market intelligence to make informed decision. And we understand that intelligence isn’t actionable unless it is shared with your work partners. Our curated intelligence fits a wide range of work roles. Our delivery can be customized to each client’s unique need, integrated into the client’s workflow. We have invested in technologies such as Microsoft Teams app, Salesforce integration and our own mobile app to ensure that our users receive intelligence at their fingertips, wherever they are, whenever and however they want it. Q: Are there pressing concerns in the market that Industry Intelligence is working on solving right now? Ghandour: Sustainability and corporate responsibility are more important than ever. Corporations are pressured in all directions – by the government, by consumers, and by company stakeholders. Crypto, blockchain and cybersecurity have also emerged as top-of-mind issues. And even though the pandemic is coming to an end, our clients are facing a confluence of geopolitical disruptions, supply chain constraints, accelerating inflation and the Great Resignation. Business leaders must once again rethink their business models. At Industry Intelligence, we have a new mission now – to help our clients innovate and win amid a myriad of unprecedented challenges. Q: What are some of the significant accomplishments you and your employees take pride in? Ghandour: Twenty-two years ago, we built our company one client at a time. Now, we have clients ranging from Fortune 500 companies to smaller, emerging brands. We take pride in having clients who are industry leaders in their respective sectors. We have loyal clients who have been with us since the beginning, and we also have employees who have been with us for just as long. Within Industry Intelligence, we are proud of our DNA for innovation. Through economic booms and recessions, the one constant in our company is that we invest in innovation, which explains why our services evolve with the clients’ changing needs and industry transformations. Q: Where do you plan on investing going forward? Ghandour: I see artificial intelligence playing an important role in making market intelligence more efficient and more customized to our clients’ needs. Throughout our company history, two investment areas have served us well: our proprietary mapping technology and integration technology. We will double-down on them. Relevance means mapping the client company to what the client cares about: the right set of business drivers, channels and market forces. We will always be investing in technologies to ensure that we can deliver relevance, customization and seamless integration. Yee-Wah Chow is Chief Content Officer for Industry Intelligence, which can help YOU better address your own industry challenges. To arm yourself with the latest market intelligence, contact ClientCare@IndustryIntel.com. Ask us about our interactive intelligence map, Microsoft Teams implementation or mobile app.
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