Fujitsu's Corporate Brand Identity System receives iF Design Award 2022; system includes set of documents, design templates, material libraries, such as logomarks, colors, fonts, photos, to create consistent brand images across marketing platforms

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TOKYO , April 28, 2022 (press release) –

Fujitsu today announced that its Corporate Brand Identity System has been awarded the iF DESIGN AWARD 2022, one of the world's most prestigious design awards, in the discipline Communication, category Company Branding.

Fujitsu’s Corporate Brand Identity System includes a set of documents, design templates and material libraries that define and leverage the design elements which represent the corporate brand, such as logomarks, colors, fonts, and photos, to create a consistent image across advertising, the web, presentation materials, events, business cards, offices, and more.

Fujitsu completely revamped its brand identity in October 2021 with the launch of Fujitsu Uvance, Fujitsu’s new global business brand to create a sustainable world, deploying new creative brand assets globally across all customer touch points and within the Fujitsu organization.

The iF judging panel recognized Fujitsu’s objective to create a new brand identity as part of Fujitsu’s corporate transformation efforts based on its purpose “To make the world more sustainable by building trust in society through innovation," and its brand refresh activity. Fujitsu’s Corporate Brand Identity System was also evaluated from the perspective of style, emotional appeal, and depth of design elements. The award was jointly awarded to Interbrand Corporation(1), which was responsible for the design of Fujitsu’s new Corporate Brand Identity system. The award ceremony will be held in Berlin, Germany on May 16, 2022.

Image 1: “Corporate Brand Identity System” images of materials and documents

Characteristics of Fujitsu’s new Corporate Brand Identity System:

  • Fujitsu’s iconic Infinity Supergraphic which symbolizes Fujitsu’s commitment to the renewing force of transformation and the virtuous cycle of sustainability in 15 different color gradients
  • A color wheel of 8 primary colors and 6 functional colors that represent Fujitsu’s diverse 360° worldview
  • Fujitsu’s unique corporate font, “Fujitsu Infinity Pro,” that focuses on readability for millions of people
  • Standards for creating photos, illustrations, and videos that represent diversity and inclusion

Image 2: Corporate Brand Identity System

Roles and responsibilities:

Fujitsu: Corporate Brand Identity System Strategy and Planning
Interbrand (London and Tokyo offices): Global Design Concept Development and Guidelines Development

About the iF DESIGN AWARD

One of the most prestigious design awards in the world, awarded by the iF International Forum Design GmbH (Hanover, Germany) since 1953. Based on the five criteria “Idea,” “Form,” “Function,” “Differentiation,” and “Impact,” a jury of world-class design experts evaluated a record of 10,776 applications submitted this year.

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Dan Rivard
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