Bob Griesenbeck joins Baldwin’s AMS Spectral UV as UV/LED product specialist, providing expertise in UV, LED-UV capital equipment sales for company's North American sales team, commercial field support for active opportunities

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ST. LOUIS , August 24, 2022 (press release) –

Print veteran brings nearly two decades of expertise with major press manufacturers to his role

AMS Spectral UV, a Baldwin Technology company and North America’s largest manufacturer of UV and LED-UV curing solutions, is pleased to share that Bob Griesenbeck has joined the organization, bringing his strong sales and commercial printing knowledge to the role of UV/LED Product Specialist.

Griesenbeck will provide expertise in UV and LED-UV capital equipment sales for the company’s North American sales team, along with commercial field support for active opportunities. By engaging with the sales team, as well as with customers, he will leverage company products in new and existing markets, while assessing customer equipment for upgrades/rebuild work and custom solutions.

“With Bob’s deep knowledge of the North American printing market and his connections with decisionmakers at every level, from printers to equipment dealers, he brings the right mix of technical and sales knowledge to make a big difference here,” said Jonathan Fore, Product Manager for Baldwin’s AMS Spectral UV. “I can’t wait to see our sales team thrive in UV/LED sales with Bob in this role to provide support.”

Prior to joining Baldwin’s AMS Spectral UV, Griesenbeck spent time with Graphic Innovators, Trinity Printing Machinery and, most recently, Create It Packaging. Previously in his career, he delivered sales results for nearly 20 years in positions at major press manufacturers Heidelberg and Komori America. He holds a Bachelor of Science in graphic arts technology and management from Rochester Institute of Technology in Rochester, New York.  


Baldwin Technology Company Inc. is a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries. As a total solutions provider, Baldwin offers our customers a broad range of market-leading technologies, with a focus on improving the economic and environmental efficiency of production processes. Through a global footprint of 21 company-owned locations and an extensive network of partners, our customers are supported globally, regionally and locally by dedicated sales and service team members who add value by forming long-term relationships. Baldwin is privately owned by BW Forsyth Partners, a Barry-Wehmiller company. For more, visit


BW Forsyth Partners is the investment arm of multibillion-dollar global manufacturing and engineering consulting firm Barry-Wehmiller. Established in 2009, BW Forsyth Partners blends Barry-Wehmiller’s unparalleled legacy of value creation and people-centric culture development with keen investing experience to help companies realize their true potential. With a focus limited to areas known well, BW Forsyth Partners seeks to partner with leadership teams to acquire small- to middle-market companies in the capital and component equipment, and professional services sectors. In each of our operating companies, BW Forsyth Partners deploys operational improvements and strategy development without compromising the autonomy, strategic vision and entrepreneurial spirit of their leadership teams. For more information, visit

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