Vital Essentials partners with Wilson & Associates to expand sales capabilities in western US, Canada, hoping to accelerate market growth and increase sales staff; partnership to also offer Wilson & Associates a premium raw pet food product range

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August 23, 2023 (press release) –

Press release: Vital Essentials

Vital Essentials, the flagship brand of the Carnivore Meat Company, recently announced a new strategic partnership with Wilson & Associates, a leading Independent Manufacturing Representative Firm with over 30 years of industry expertise, to help expand sales capabilities for the raw pet food pioneer in the western portion of the United States.

This partnership will further accelerate market growth for Vital Essentials by leaning into the well-established relationships that Wilson & Associates has carefully crafted over the years. Additionally, it will increase the company’s current sales staff, particularly in the western U.S. and Canadian markets.

“As we work to build a future of vitality for pets and their humans, Wilson & Associates will be a key differentiator to bring this vision to life,” said Nick Ebert, chief commercial officer at Vital Essentials. “We know through our success in the eastern half of the U.S. that leveraging a professional selling force like Wilson & Associates can have a hugely positive impact on our brand development.”

The partnership will also provide Wilson & Associates with a premium freeze-dried and frozen raw offering that leads in quality, production capacity and variety to best serve pets’ needs. Vital Essentials’ butcher cut proteins are a natural complement to the already vast offerings of the premium product portfolio that Wilson & Associates represents today.

“Wilson and Associates is proud to have been selected to represent Vital Essentials in the 13 western states and Canada,” said Jerry Wilson, president of Jerry Wilson & Associates, Inc. “The Vital Essentials Brand has become a well-respected leader in multiple categories across raw pet foods and treats, and we are excited to expand their market share beyond what their exceptional team has already done in the West.”

This partnership follows an initial expansion of the sales team this past Spring with the announcement of Vital Essentials working with NEMA, Inc., furthering its sales presence in the eastern half of the US. With these partnerships, Vital Essentials continues its sales growth across the country and its mission to be the most compelling and customer-centric sales force in the market, along with being the go-to provider of raw food products for pets.

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company’s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials and VE RAW BAR, dis tributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies.

Jerry Wilson & Associates, Inc. is an Independent Manufacturers Representative Firm that has been serving the Pet & Animal Health Industries for over 30 years. Their combined staff of nine sales associates has over 300+ years of pet industry experience in retail, wholesale and MFG sales and management. They proudly represent leading brands in the pet specialty and farm/feed trades in the Western U.S. and Canada.


(Photo courtesy Vital Essentials)


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