Victor Pet Food expands Classic Treats line to include tender beef options with Hi-Pro Bites and Hi-Pro Strips; treats feature real beef as the first ingredient, high protein content and support metabolism, immune system, digestive health, skin and coat

Sample article from our Pet Care

MOUNT PLEASANT, Texas , August 2, 2022 (press release) –

The new treats are both high protein treats.

Building on a commitment to providing super premium pet food at a common-sense value, VICTOR has announced two new dog treats, Hi-Pro Bites and Hi-Pro Strips, expanding the portfolio of its Classic Treats line to now include tender beef treat options.

The new treats are both high protein treats featuring real beef as the first ingredient and are offered in a tender texture. Hi-Pro Bites come in smaller, bite-sized and lower calorie pieces making it an ideal training treat while Hi-Pro Strips are a savory strip treat, making it a great reward for active dogs.

“Our new treats are a natural extension of our portfolio as they are high protein, real beef treats and are a great compliment to the super premium nutrition dogs currently enjoy from their VICTOR food,” said Greg Cyr, CEO and president of Mid America Pet Food, manufacturer of VICTOR. “The nutrition in these treats make you feel good about treating the dog who is Always By Your Side.”

Features of Hi-Pro Bites and Hi-Pro Strips include:

  • Real beef as first ingredient
  • High protein
  • Tender & tasty
  • No artificial flavors or colors
  • Free from corn, soy and wheat
  • Made with our VPRO Blend of ingredients that support effective metabolism, immune system strength, digestive health and a healthy skin and coat.

VICTOR Hi-Pro Bites and Hi-Pro Strips are the perfect reward for your loyal companion, that keep rewarding. You can look for these new treats where VICTOR is sold.

About VICTOR Super Premium Pet Food

Founded in 2007, VICTOR Super Premium Pet Food (VICTOR) is produced by Mid America Pet Food. Based in East Texas, VICTOR offers reliable pet nutrition at a common-sense value. VICTOR’s super premium dog food formulas have been nationally recognized and are a trusted nutrition source for pet owners across the country, including outdoor enthusiasts, hunters, trainers and breeders. More information about VICTOR is available at

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Dan Rivard
Dan Rivard
- VP Market Development -

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