SmarterPaw appoints Tammy Witmer as national director of sales for independent pet channel to lead business development efforts, including for single pet stores and multi-unit regional accounts; Witmer brings over 20 years of experience in consumer goods

Sample article from our Pet Care

September 11, 2023 (press release) –

Press release: SmarterPaw

SmarterPaw, LLC, makers of award-winning and fast growing brands such as Meowijuana and Doggijuana, names Tammy Witmer as the company’s national director of sales for independent pet channel. Previous to this position, Witmer served as SmarterPaw’s business development director for the eastern region for independent pet for the company.

In her expanding role, Witmer will lead SmarterPaw’s business development efforts for independent pet retailers, single pet stores up through multi-unit regional accounts. Supporting these efforts and reporting to Witmer will be distributors and distributor reps from Phillips, ASC, Burlo, Gen Pet, Kane and Avafina as well as newest business development partner Mello Sales Group.

Witmer joined SmarterPaw with more than 20 years of sales and managerial experience in the consumer goods industry with a specialized focus on pets. Witmer brings a wealth of knowledge and expertise to her role at SmarterPaw and its award winning brands.

“Tammy has made a positive impact at SmarterPaw over the past two years and has demonstrated strong channel and industry leadership helping us to secure Phillips and Kane as distribution partners and most recently Ren Pets, a 50+ store chain in Eastern Canada,” said Scott Ragan, managing partner and chief executive officer (CEO) of SmarterPaw. “With her leadership, a dynamic team, strong and innovative products and a growing portfolio of strong partners, I’m looking forward to continued growth in 2023 and 2024.”

SmarterPaw has an unwavering mission to enhance the joy of being a loving pet-parent – through crafting naturally smart, creative and engaging toys and treats for pet-parents and the pets they unconditionally love. What began as a small catnip company in their founder’s garage has quickly grown into a multi-brand nationally-distributed family of brands reaching customers all over the U.S.A. and the world. SmarterPaw has won multiple awards over the past few years for innovation and growth in the pet industry.


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

More from our Pet Care Coverage
See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order pet care coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.