Premium pet wellness brand Prospect Pet announces partnership with distributor Pet Food Experts; move enables Prospect Pet's clean and conscious therapeutic pet wellness products to reach Pet Food Experts' 6,000 independent, neighborhood pet retailers

Sample article from our Pet Care

July 10, 2023 (press release) –

Press release: Prospect Pet

Prospect Pet, a “clean and conscious” pet wellness brand offering a holistic line of unique all-natural, science-backed, sustainable and 100 percent clean therapeutic pet health and wellness products, announced today that it has partnered with leading distributor Pet Food Experts.

Pet Food Experts will give its passionate network of 6,000 independent and neighborhood pet retailers access to the entire Prospect Pet line. This partnership will include Prospect Pet’s new line of Premium Liquid Boosts, including their Sustainably-Sourced Glucosamine formulated with patented and clinically proven ingredients. This product is entirely plant-powered and sustainably-sourced while still maintaining a therapeutic concentration of plant-based actives from Glucosamine HCI, Phytodroitin, OptiMSM and our Bio-Active Terpene Complex to ensure your pet is living well naturally and getting the full health benefits of this premium liquid boost.

Prospect Pet was founded by passionate celebrity and advocate Brooke Shields and proven wellness entrepreneur Brad Tipper, two passionate pet parents and animal lovers who believe we should be able to provide our dogs and cats with clean, natural, sustainably-sourced and third-party tested products just like we shop for ourselves. What differentiates Prospect Pet in this pursuit is our “clean & conscious” commitment ensuring that we hold ourselves to the highest level of accountability standards for health and purity, safety and efficacy, testing and validation, and environmental impact.

“Pet Food Experts is the perfect partner for Prospect Pet as we look to introduce our line of clean & conscious pet health and wellness products to the independent pet channel,” said Tipper, Prospect Pet co-founder and CEO. “We believe that all products should be good for your pet and good for the environment, and with their deep commitment to sustainability as one of the founding members of the Pet Sustainability Coalition, we could not be more aligned with the values that represent the entire Pet Food Experts organization.”

Since 1989, Pet Food Experts has been supporting the independent pet community and over the past 30 years has now grown to serve thousands of independent retailers nationwide. Founded by generations of pet retailers, Pet Food Experts has established its reputation as a trusted partner providing best-in-class customer service to retailers across the U.S.

“We are proud to be partnered with Brooke, Brad and the entire Prospect Pet team and applaud their commitment to launching their brand in the independent retail space,” said Antoine Seailles, director of market strategy at Pet Food Experts. “We are consistently seeking best-in-class brands and true partners that share our deep commitment to independent pet retailers and we are thrilled to begin offering Prospect Pet’s products to our loyal partners starting with our PFEXPO West Show in Anaheim.”



* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order pet care coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.