Grooming supplies manufacturer Andis's animal division launches Vida Cordless Adjustable Blade Clipper in new raspberry color; blade’s gold finish is applied using a PVD coating process that is more durable than paint to resist scratching and corrosion

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STURTEVANT, Wisconsin , September 30, 2022 (press release) –

The blade’s upscale gold finish is applied using an innovative PVD coating process that is more durable than paint.

Andis Company, a leading manufacturer of handheld grooming tools and education for the professional groomer, has launched its Vida Cordless Adjustable Blade Clipper in a new raspberry colorway. The blade’s upscale gold finish is applied using an innovative PVD coating process that is more durable than paint to resist scratching for a long-lasting and corrosion-resistant finish.

“We’re excited to release the Vida Cordless Clipper in a new raspberry color to empower groomers to stand out and express their personal style,” says Nicole Kallish, manager of education for Andis Company’s Animal Division. “The Vida is uniquely designed to be smaller and slimmer for those pesky hard-to-reach spots so groomers can be free to create their way.”

Like the original green Vida Cordless Clipper, the new raspberry Vida has an adjustable blade that quickly switches between 5 different lengths (#40-#9) to get the perfect groom every time. The tool’s easy-to-hold, slim body shape reduces hand and wrist strain for the groomer and makes it easy to maneuver in tight spaces. The tool also comes with a USB-C charging port, convenient for charging in the salon or on the go.

You can purchase the new Vida Raspberry Cordless Clipper from authorized Andis dealers and at MSRP: $229.09

To learn more about Andis Company, follow them on Instagram, TikTok and Facebook.

About Andis Company

Andis Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe. The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit

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