BARK secures deal with major retailer to distribute new dog treat offering nationwide from spring 2024; move marks significant milestone in its omnichannel expansion in consumables marketplace

Sample article from our Pet Care

October 4, 2023 (press release) –

Press release: BARK

BARK Inc., a leading global omnichannel dog brand with a mission to make all dogs happy, recently announced that it has received commitment from a premier national retailer to sell its new treat offering in all of its doors beginning in the spring of 2024.

“Today’s announcement marks an important milestone in our ongoing omnichannel expansion within the consumables category across both our direct-to-consumer and retail channels. This partnership affords us a unique opportunity to introduce our exciting new treat offering to millions of potential customers through one of the nation’s leading retailers,” said Matt Meeker, co-founder and chief executive officer. “This initiative will also broaden awareness of BARK’s overall presence in the consumables category as we enter over 1,000 doors across the country in the spring of 2024. In our view, this is just the beginning of our growth journey in consumables, and we anticipate broadening our retail distribution even further in the near future.”

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog’s breed, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright.


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