Smurfit Kappa says EU Parliament’s vote on PPWR is major step toward a circular economy, calls on Council of Environmental Ministers to follow Parliament in acknowledging that reuse, recycling systems go hand in hand in the interest of a greener Europe

Sample article from our Packaging Industry

November 28, 2023 (press release) –

Smurfit Kappa, global leader in sustainable packaging, fully supports the EU Packaging and Packaging Waste Regulation’s (PPWR) as part of Europe’s Green Deal objectives. 

The European Parliament’s vote on the PPWR legislation yesterday is a significant step towards a circular economy, following the EU Commission’s proposal last year. Back in 2020, the EU Council already welcomed the intention for all packaging to be reusable or recyclable by 2030.
 
The European cardboard industry has already had, for decades, the best recycling system of all packaging materials. Total cardboard production in the EU is 32 million tonnes per year out of which 90% is recycled . A box can be recycled up to 25 times making it the most recycled packaging material in Europe. 

The European cardboard industry is a frontrunner in delivering Europe’s green transition with a product that is 100% recyclable, renewable and biodegradable.

Saverio Mayer, CEO of Smurfit Kappa Europe, said: “The EU Parliament has made a historical decision on a landmark legislation leading Europe towards a truly circular economy. It took a pragmatic approach on the Packaging and Packaging Waste Regulation eyeing a significant reduction of nonrecycled packaging waste.
 
“The Parliament has recognised that reuse and recycling of packaging are complementary and the robust recycling systems that have existed for decades are cornerstones of EU policies for environmental sustainability.

“We call on the Council of Environmental Ministers to follow the Parliament in acknowledging that both reuse and recycling systems go hand in hand in the interest of a greener Europe.”

 

STAY INFORMED

Sign up to get the latest news from Smurfit Kappa

 

 

 

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order packaging industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.