Packaging Design Wrap-Up: McDonald’s packaging doubles as DIY cat boxes in China; doughnut accentuates its own packaging design; seatbelt for grocery and to-go meal bags helps prevent food spills

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LOS ANGELES , January 28, 2022 () –

 

McDonald’s packaging doubles as DIY cat boxes in China

McDonald’s China recently released combo meal boxes that could be easily folded into playful structures for cats. Shaped like a giant burger box, the cat houses were available in three designs inspired by McDonald’s iconic Big Mac, cheeseburger and fish sandwich boxes. With a hole on top, the boxes offered a way for cats to enter, exit and stick their heads out. The boxes also came with a scratcher that fit in the base, providing added playfulness for feline friends. The fast-food inspired cat boxes were available with delivery orders and were limited to about 100,000 units.

The primary source of this information is RADII China


Doughnut accentuates its own packaging design

The paper pack for a Pan-Pan fried doughnut comes in a striking cobalt blue and features an illustrated mascot of a cute little boy plus chubby, retro Japanese text. To appreciate the full effect of the design, however, consumers must view it filled with the product inside. Specifically, the round shape of the doughnut accentuates the packaging so that the little boy mascot appears to have curly afro hair. Moreover, the packaging uses different facial expressions—a smiley face and a yummy face— on each side for an added playfulness.

The primary source of this information is The Dieline


Seatbelt for grocery and to-go meal bags helps prevent food spills

Seatbelts can save lives—and apparently also food. The BAGO seatbelt clip is an invention by Atlanta-based Dan Stevenson that’s meant to help fast food and groceries stay secure in their bags while being transported in cars. The seatbelt works by placing one end into the car’s glove box, then shutting the compartment to secure the accessory, while the other end is used to grip the bag. According to Stevenson, the clamp is a “powerful metal-constructed” piece that protects your bag even “through tight turns and changing speeds.” The project previously reached its crowdfunding goal on Kickstarter, and is now going through a second round on Indiegogo.

The primary source of this information is Design Taxi

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Dan Rivard
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