James Cropper’s molded pulp innovation Colourform to become part of the newly formed James Cropper Luxury Packaging division; company says luxury packaging ‘can go a long way’ toward distinguishing premium products, enhancing shelf appeal

We are delighted to inform you that Colourform, James Cropper’s multi-award winning moulded pulp innovation, will become an integral part of the newly formed James Cropper Luxury Packaging division.

Luxury packaging can go a long way towards distinguishing premium products and enhancing that all important shelf appeal, and our focus is firmly on delivering outstanding work in this sector.

Our strategy, is to accelerate growth and innovation under the James Cropper brand identity, making us stronger and more visible across global markets.

As we progress our plans for sustainable growth in this world of rapid change, we are proactively streamlining our business and enhancing our portfolio to be able to embrace continuing demand and preference for paper-based packaging.

This business transformation brings together our industry leading expertise and innovation in colour and fibre to deliver a choice of low-carbon, regenerative, bio-based paper and packaging solutions for many of the world’s leading luxury brands.

On the road to net-zero, we will continue to partner with clients on delivering enviable, eco-design lead packaging projects that are making a material difference on their sustainability journey.

James Cropper Luxury Packaging will be showcasing our latest collaborations with leading brands and the trailblazing sustainable paper packaging innovations, for which we have become famous, at the Luxepack Monaco event, stand DB09, later in the year.