Heinz 'Snap Pot'--created in partnership between Heinz, Tesco, Berry Global, Plastic Energy, Sabic--wins Gold at Environmental Packaging Awards; concept selected by judges based on Snap Pot’s successful switch to version made with 39% recycled plastic

Sample article from our Packaging Industry

August 23, 2023 (press release) –

The iconic Heinz ‘Snap Pot’ – manufactured by Berry Global – has added to its already impressive trophy cabinet after winning a Gold award at the Environmental Packaging Awards.

Entered into the Ambient Food category by brand owner Kraft Heinz, the concept was selected by judges based on the Snap Pot’s successful switch to a version made with 39% recycled plastic.

First launched in 2008, the Snap Pot has been redeveloped to reflect advances in post-consumer recycled content for food packaging and the drive by supermarkets and end users for more sustainable packaging. The award-winning concept was created in a partnership between Heinz, Tesco, Berry Global and recycling technology experts Plastic Energy and Sabic.

“This latest award – which follows a UK Packaging Award and a Silver Award at the global Packaging Innovation Awards – recognises how the companies involved have improved sustainability for Heinz Snap Pots while retaining the qualities that continue to make them a hit with consumers: handy snappable format, microwave-ready, and freshness retention,” said Héloïse Carlier, International R&D Packaging Technology Expert at The Kraft Heinz Company.

The judges were impressed by the project’s ability to support the move towards a circular economy by diverting, recovering, and upcycling plastics which would otherwise have been sent to landfill or incineration.

The Heinz Snap Pots produced by Berry Global use 39% ISCC PLUS-certified (International Sustainability & Carbon Certification) recycled plastic on a mass balance basis. Soft plastic is returned by consumers to and collected by Tesco stores for conversion by Plastic Energy into an optimal oil feedstock. This is combined with virgin material by Sabic to produce an alternative feedstock to manufacture recycled, food-contact approved plastic pellets.

These are sent to the ISCC-certified Berry Global site in Bremervörde, Germany, for manufacturing into new Heinz Beanz Snap Pots after extensive trials led by Sabic, Berry Global, and KraftHeinz to select the correct polymer compositions to achieve the challenging technical requirements. After use, the Heinz Snap Pots can be recycled through kerbside collection.

“We’re delighted that Heinz Snap Pots continue to inspire our peers in the packaging industry, just as they’ve captured the imaginations of millions of consumers,” said Matthias Michaelis, Key Account Director of Berry Global. “This latest award win reinforces the importance of working together across the supply chain to focus on improving sustainability while maintaining the excellent properties of the original pack concept.”

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order packaging industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.