- Innovative deodorant-cream will be packaged in a set comprising a Gerresheimer glass jar and a forewood bio-based closure
- Strong commitment to environmentally friendly practices
- Growing interest for more sustainable packaging options
Düsseldorf/Nürnberg, February 20, 2024. Gerresheimer, an innovative systems and solutions provider and global partner for the pharma, biotech and cosmetics industries is pleased to announce that its sustainable packaging solution consisting of the Gx Amsterdam glass jar in combination with the bio-based forewood closure has been selected for the launch of an innovative cosmetic product by the German start-up 4peoplewhocare. The new product was presented at the Vivaness trade show, February 13-16,2024 in Nuremberg, Germany, and will be available online and in selected stores by April 2024. The decision of 4peoplewhocare underscores a growing interest in the cosmetic industry for more sustainable packaging option.
“We are proud to be part of this pioneering project with 4peoplewhocare.” says Veronika Brucks, Senior Marketing Manager Gerresheimer Moulded Glass Europe. “The combination of glass containers and 100% bio-based closures made from forewood material are a perfect match with the sustainability ideas behind this new cosmetic product.”
Product launch at Vivaness trade show
From 13 to 16 February the world of natural cosmetics met at the Vivaness trade show in Nuremberg, Germany. On this occasion 4peoplewhocare launched its new water-free and sustainably packaged deodorant cream. “We and our customers are very much looking forward to the first organic cosmetic deodorant in innovative, sustainable packaging from our partners at Gerresheimer. Such high-quality ingredients deserve this packaging highlight and the value combined with protection and design.” outlines Marc Seipel, co-founder and managing director at 4peoplewhocare.
100% organic, plastic-free formulations and packaging
4peoplewhocare's deodorant cream is characterized not only by its effectiveness, organic and natural ingredients, but also by its environmentally friendly packaging. The product is presented in a set that combines a 100% recyclable glass jar with at least 30% post-consumer recycled (PCR) glass from Gerresheimer with a matching bio-based forewood closure from rezemo GmbH. This sustainable combination is a testament to the companies' commitment to environmental awareness and sustainable development.
About Gerresheimer
Gerresheimer is the innovative system and solution provider and global partner for the pharma, biotech and cosmetic industry. The company offers a comprehensive portfolio of pharmaceutical containment solutions, drug delivery systems and medical devices as well as solutions for the health industry. The product range includes digital solutions for therapy support, medication pumps, syringes, pens, auto-injectors and inhalers as well as vials, ampoules, tablet containers, infusion, dropper and syrup bottles and more. Gerresheimer ensures the safe delivery and reliable administration of drugs to the patient. With 36 production sites in 16 countries in Europe, America and Asia, Gerresheimer has a global presence and produces locally for the regional markets. With over 11,000 employees, the company generated revenues of around €1.82bn in 2022. Gerresheimer AG is listed in the MDAX on the Frankfurt Stock Exchange (ISIN: DE000A0LD6E6).
www.gerresheimer.com
About 4peoplewhocare
The young company from Hamburg produces and develops its own natural and organic cosmetics according to the highest sustainability standards in terms of formulation and packaging. Refill systems and dosing aids using natural cork are just two innovative aspects of the products. 4peoplewhocare relies on 0% water and 100% effectiveness in its cosmetics and always uses minimalist and Natrue-certified formulas. The products have already made it onto the shelves of Alnatura Deutschland and BioCompany, and this year two new products for everyday use are being launched in the form of deodorant and soap.
www.4peoplewhocare.de
Contact Gerresheimer
Marion Stolzenwald
Senior Manager Corporate Communication
T +49 1722424185
marion.stolzenwald@gerresheimer.com
Veronika Brucks
Senior Marketing Manager Moulded Glass
T +49 15152846236
veronika.brucks@gerresheimer.com
