Germany-based watch maker Muhle-Glashutte makes sustainable, luxury packaging made from 100% recycled paper by Koehler Paper; collaborating with Koehler ‘makes it clear that luxury no longer needs to be a guilty pleasure,' says Muhle-Glashutte official

Sample article from our Packaging Industry

June 9, 2022 (press release) –

Koehler Paper recycling paper are a sustainable alternative for use in luxury packaging, with no compromises made in terms of quality, reliability or appearance. The current collaboration project with the watch manufacturer Mühle-Glashütte makes sustainable, luxury packaging a reality.

Sustainable and High-End? It’s Possible! Koehler Paper teams up with Mühle-Glashütte

The “sustainable watch packaging” project between the two independent, family-owned companies Koehler Paper and Mühle-Glashütte focuses on developing high-quality yet sustainable packaging for a luxury watch — two characteristics that it has previously been difficult to combine in communication with customers.

Luxury Doesn’t Rule Out Sustainability

Koehler Paper came up with the idea of producing environmentally friendly, luxury packaging made from 100% recycled paper and designed to contain a high-quality watch. Family company Mühle-Glashütte, known for its nautical instruments and high-quality mechanical wristwatches, was taken on as a collaboration partner. Sustainability and recyclability are the main requirements for the packaging that Koehler developed together with Mühle-Glashütte and other project participants.

Thilo Mühle, Managing Director at Mühle-Glashütte, stresses: “The collaboration project with Koehler Paper makes it clear that luxury no longer needs to be a guilty pleasure. What’s more, the craftsmanship of two family companies steeped in tradition is brought together here. This is reflected in the results.”

Visitors to the PRINT & DIGITAL CONVENTION in Düsseldorf, Germany, will have the opportunity to admire mock-ups of the sustainable packaging solution on the Koehler Paper stand on June 22–23, 2022. The program for the convention will also feature two talks about the project, in which the speakers will offer insights into the project.

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Dan Rivard
Dan Rivard
- VP Market Development -

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