April 15, 2024
(press release)
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Tropicana, the UK’s number one juice brand, has expanded its long-life juice portfolio in 2024 with its new Rise & Shine juice drink in Tesco. The new juice drink was launched in early March 2024 in the UK and builds on the success of the global brand’s first long-life products launched in May 2023 to offer consumers a quality brand within a category dominated by private label. “Now more than ever, there is a consumer need for more natural and healthier refreshment throughout the day. Add to this that sugar consumption ranks as the second highest barrier to purchase for consumers after cost, particularly young families seeking more nutritious beverage choices.” Healthy and tasty options Rise & Shine is available in Tropicana’s best-selling flavors: Smooth Orange and Pressed Apple in 850ml Pure-Pak® cartons. The range contains 30% less sugar than other juices providing a lighter, healthier and tasty option for family consumption moments. Tropicana constantly seeks opportunities to meet shopper demands and advance the ambient juice category. “Until now, the ambient juice category in the UK has been highly private label driven with a lack of quality juice options for consumers,” adds Nikolaos Kokidis. “Rise & Shine brings an accessible branded juice product along with providing lower sugar options that will encourage a natural upgrade from private label to brand.”
The introduction of the ambient Tropicana juice launch last May has brought Tropicana one-third of shoppers to the new category (vs. the 22% category average). “The launch of Rise & Shine will continue accelerating the growing £953m ambient category and sets a new quality benchmark for juice drinks. Here, we give consumers more value and healthier options, ideal for both bulk buying and grab-and-go,” continues Nikolaos. “For the Rise & Shine brand, Tropicana opted to retain its gable top carton from its fresh portfolio for the ambient aisles, creating premium standout in a busy market.”
More accessible branded options
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