DS Smith outlines a futuristic blueprint for how the box might evolve over next half century; a smart box made of organic, programmable fibers and printed sensors would self-heal like skin when damaged and transmit data to indicate when it’s healing

Sample article from our Packaging Industry

ATLANTA , October 26, 2022 (press release) –

In the 150th year of the cardboard box, DS Smith outlines the next generation

In the 150th year of the ubiquitous cardboard box, packaging experts at sustainability leader DS Smith outlined today a futuristic blueprint for how the box might evolve over the next half century.

Based on trends driven by creative technology, the company’s innovators say they can imagine organic, programmable fibers with the ability to self-heal – like our skin – when damaged.

Among the possible characteristics of the self-healing box:

  • A webbed nerve system that borrows from the composition of leaves: Sensors are printed onto the “skin” of the box and connect all fibers in the packaging so that it can ascertain damage and communicate externally.
  • Regenerative “scar tissue:” Healing itself just like the human body, the surface stretches and thickens to cover the injury. It then transmits data to the delivery company and the recipient to tell them it is pausing to heal itself en route.
  • Reuse capability: After it has been opened, the packaging heals the opening of the pack so that it can be continually reused, extending its life.

“We’ve seen all around us technologies making life easier and more efficient,” said Melanie Galloway, vice president, sales, marketing, innovation, DS Smith. “Packaging that heals itself so it can be perpetually reused is, of course, a futuristic concept, but it’s rooted in our efforts to design out waste and support the reuse of materials. So, a broader circular economy in which materials stay in use for much longer, may be closer than we think.”

Looking into its storied past as well as into its evolutionary future to mark the 150th year of the cardboard box, DS Smith has created a retrospective of corrugated cardboard, charting how it has woven its way through society.

The new digital archive celebrates past and present achievements in the race for innovative ideas, such as plastic replacement designs like Eco Carrier and parcels that can withstand cold and wet conditions, such as Greencoat. The historical highlights include:

1600s: The cardboard box is born, but not as we know it. Taking its roots from 16th century fashion, the construction of ruffled lace collars is to inspire the corrugating of paper for cardboard centuries later.

1871: American Robert H. Thompson patents machinery to produce corrugated board in 1882 to wrap glass bottles and becomes the grandfather of the modern corrugated industry. Ultimately, he begins the cardboard revolution that will lead to the birth of the box.

1886: The jeweler Tiffany introduces its eponymous ring setting and creates the original patented blue ring box. The box is synonymous with the brand, becoming one of the most recognizable in history. Admirers visit the store in New York requesting to buy the boxes. They are refused unless they buy a ring to go with it.

1939: World War II begins, and gas masks are issued across Britain in cardboard boxes. It is a legal requirement to always carry them. The boxes foster rivalry among school children, and kids make their own modifications to personalize their gas mask box.

2020: The UK is the first country to begin a vaccine rollout and the project is the largest national immunization program in history. The DS Smith team helps transport the first vaccines in the UK and then worldwide to hospitals and clinics in cardboard boxes.

In addition to the self-healing box blueprint, innovators at DS Smith also expect to see developments in the fields of self-adjusting parcels and spray-on packaging.

Galloway said: “I think we could eventually see intelligent packaging that actually self-adjusts its size to fit its contents, making the absolute most of materials and space.

”The reality is that innovation has made it possible to make boxes water and humidity resistant, protected against harmful bacteria, and trackable throughout their journey with printable nano technology. While self-healing boxes are not here yet, we are looking into the future for the next set of innovations that will help us use materials as sustainably as possible. We will only achieve this with fresh thinking and creative ideas. We’re already looking at partnerships to accelerate the journey to a circular economy and would love to hear from experts who can come with us.”

About DS Smith

DS Smith is a leading provider of sustainable fiber-based packaging worldwide, which is supported by recycling and papermaking operations. It plays a central role in the value chain across sectors including e-commerce, fast moving consumer goods and industrials. Through its purpose of ‘Redefining Packaging for a Changing World’ and its Now and Next sustainability strategy, DS Smith is committed to leading the transition to the circular economy, while delivering more circular solutions for its customers and wider society – replacing problem plastics, taking carbon out of supply chains and providing innovative recycling solutions. Its bespoke box-to-box in 14 days model, design capabilities and innovation strategy sits at the heart of this response. Headquartered in London and a member of the FTSE 100, DS Smith operates in 34 countries employing around 30,000 people and is a Strategic Partner of the Ellen MacArthur Foundation. Its history can be traced back to the box-making businesses started in the 1940s by the Smith family. North American operations are based in Atlanta, with 15 manufacturing, paper and recycling facilities, totaling more than 2,000 employees. DS Smith will report annually its progress across its climate targets in its Sustainability and Annual Reports.

Mindy Myrick, Head of Corporate Affairs
mindy.myrick@dssmith.com / +1 410-251-9570

Caroline Curran, Hill+Knowlton Strategies
caroline.curran@hkstrategies.com / +1 256-653-5811

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order packaging industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.