June 21, 2023
(press release)
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Coveris has teamed up with Pollen + Grace, a plant-based food-to-go business, to deliver a new vibrant packaging solution for its range of deliciously nutritious fresh salads. Committed to making eating better food easy, the new packaging enhances the salads’ shelf presence and effectively communicates the brand’s values to consumers. Eye-catching and easily stackable, Pollen + Grace’s salads stand out on the shelf. Working with Coveris, Pollen + Grace has launched a new packaging solution for its range of mouth-watering salads. The sustainably sourced board sleeves and square kraft bowls with PE coating to prevent moisture ingress are complemented excellently by clear mono rPET lids which contain a minimum of 30% recycled content. Through this exciting packaging development, Pollen + Grace’s salads are differentiated from others on shelf as brand presence is enhanced. Stackable to support product visibility and shelf utilisation, consumers are able to easily identify and engage with Pollen + Grace’s visually appealing range of salads. With exciting flavours such as Mexican Chipotle + Sweet Potato Burrito Bowl, Coveris has supported Pollen + Grace to further extend the salads vibrancy to its packaging. Utilising Coveris’ print expertise, colour management improvements have been made to the salads’ board sleeves to ensure that a premium colour standard is maintained. Through this collaboration, Pollen + Grace’s salads look consistently fantastic on shelf and communicate product and nutrition information invitingly and effectively to consumers. Paul Robertson, Coveris’ Food-on-the-move Sales Director said, “We’re delighted to partner with Pollen + Grace to develop a vibrant and eye-catching packaging solution that is visually impactful on the shelf. Complementing the salads’ quality and freshness, Pollen + Grace’s new packaging conveys the vibrancy of their ingredients and brand values excellently.” Rosanna McCallum, Pollen + Grace’s Head of Operations commented, “We've spent years perfecting our salads, and we're delighted to now be able to deliver against a long running promise of ours: to use new recyclable packaging together with recycled content, building a ciruclar economy for our packaging. It's been a pleasure collaboarting with the Coveris team, who helped us get this important packaging project over the line against tight time constraints. Our products have never looked better on shelf, and we are so proud of the recyclability credentials the packaging solution offers as part of our wider brand mission to help people eat better.” Join Coveris at lunch! 2023 on stand L1147, 27-28 September, to find out more about its latest food-on-the-move innovations and sustainability vision of No Waste. Charlotte Wisker Marketing & Communications Executive E: Charlotte.Wisker@coveris.com
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