Corplex joins New European Reuse Alliance, or New ERA; alliance’s newly launched #rEUse campaign raises public awareness on packaging waste and highlights the environmental, social and economic advantages of reusable packaging

Sample article from our Packaging Industry

June 21, 2023 (press release) –

Corplex has joined the New European Reuse Alliance (New ERA) whose mission is to raise awareness on the benefits of well-managed reuse packaging systems.

This strategic partnership marks a significant step towards a more sustainable and eco-conscious future. Jointly with our new partners, the #rEUse campaign has been launched to raise public awareness on packaging waste and to highlight the environmental, social and economic advantages of reusable packaging.

In a world where our planet’s health hangs in the balance, Corplex has taken a remarkable leap towards a brighter, more sustainable future. Joining forces with New ERA means that all actors in the reusable packaging space speak with one voice and work to raise awareness on what constitute efficient, convenient and sustainable reuse packaging systems, including transport packaging. The rallying cry is to reshape our relationship with packaging, urging economic actors and legislators to embrace reusable packaging as a powerful solution to waste and environmental protection.

We strive not only to change consumer behaviour but also to rewrite the very fabric of our economic landscape. It’s a collective commitment to sustainability, a vision that places our planet at the core of every decision.

The newly launched #rEUse campaign is a beacon of awareness, shining a light on the critical need to adopt reusable packaging systems that significantly reduce our reliance on single-use packaging, which depletes our precious natural resources. It beckons us to stand shoulder to shoulder, consumers and businesses alike, as we navigate the path towards a more eco-conscious future.

Our collaboration marks a watershed moment in which we dare to imagine of a world free of the shackles of single-use packaging. It’s a story of hope and the unwavering belief that we can overcome the challenges that stand in our way.

Together, we have the ability to make a difference, to shape a future where sustainability reigns supreme.

To learn more about the new ERA: Visit the website

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Dan Rivard
Dan Rivard
- VP Market Development -

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