Berry Global’s circular paint container initiative with Paint360 recognized at recent RECOUP Awards; project involves collecting and re-engineering waste paint into new paint and recycling used paint containers into new cans for the recovered paint

Sample article from our Packaging Industry

October 6, 2022 (press release) –

A circular economy initiative from Berry that recycles used paint containers into new ones has been recognised in the recent RECOUP Awards.

The Berry Closed Loop Recycled Paint Containers project has been named Best Development or Innovation to Enhance Recyclability or Re-use.

The project tackles the challenge of being able to make use of the used paint containers for recycling by ensuring enough of the residue paint is removed in order to make this possible.

The solution involved the establishment of a circular partnership to combine these procedures. In conjunction with paint recycling and recovery social enterprise organisation Paint360, waste paint is collected and re-engineered into new paint, while the plastic containers into which the paint was originally packed are recycled into new paint cans for the recovered paint.

The project is delivering significant environmental benefits. It reduces the overall impact of both the paint and its packaging through the reduction of waste product sent to landfill and the carbon emissions associated with incineration. For example, for each tonne of plastic packaging saved from incineration* and recycled**, a total saving of approximately 2.8 tonnes of CO2 is achieved. The Paint360 project, meanwhile, is already saving in excess of 70 tonnes of embedded carbon per month.

The project has also demonstrated the suitability of the circular plastic for the manufacture of new paint containers, performing as well as current PCR material and providing an additional source of feedstock to meet the demand for recycled plastic.

The success of the scheme has also served as a proof of principle to facilitate the expansion of the concept.

“We are delighted to win this prestigious award which ideally demonstrates the role a closed loop system can play in a circular economy as well as our own commitment to support our customers in the devising of circular packaging solutions,” said Søren Rohleder, CEO Berry Superfos.

“The recovery and recycling of both paint containers and paint will help manufacturers meet demands from their customers for more sustainable solutions, as well as meeting the requirements of any future EPR legislation. Equally important, it gives consumers greater opportunities to sustainably dispose of waste paint and used paint containers.”

* EIONET (European Environment Information and Observation Network) REPORT – ETC/WMGE 2021/3 - GREENHOUSE GAS EMISSIONS AND NATURAL CAPITAL IMPLICATIONS OF PLASTICS (INCLUDING BIOBASED PLASTICS), Ive Vanderreydt (VITO), Tom Rommens (VITO), Lars Fogh Mortensen, Ida Tange, Anna Tenhunen (VTT)


For more information on how we support our customer goals with their business sustainability strategies visit:

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order packaging industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.