Berry Global relaunches its website to give customers easy, effective access to product information, technical support, sustainability guidance; website provides a roadmap to direct customers to information, advice across more than 155 market sectors

Sample article from our Packaging Industry

EVANSVILLE, Indiana , February 28, 2022 (press release) –

Following significant expansion of its operations in recent years, plastic packaging and engineered products leader Berry Global Group, Inc. has relaunched its website to give customers worldwide easy and effective access to product information, technical support, and sustainability guidance, wherever and whenever they need it.

The new website has been designed to help customers of any size and from any location benefit from Berry’s global reach, expertise, and facilities. As such, it provides a simple, intuitive roadmap to direct them to the most appropriate information and advice across more than 155 market sectors.

“The focus is firmly on the customer experience,” explains Laci Hasenour Scourfield, Vice President Marketing and Global Brand Owner at Berry Global. “Our customer base not only spans the world but also an incredibly diverse range of end-markets, products, and applications. We therefore want to make it as easy as possible for customers to find what they are looking for.”

Given the breadth and depth of the Berry portfolio, new visitors are prompted to explore their specific area of interest.  The site is organized by 155 markets and sub-markets served by Berry’s four divisions.

Alternatively, visitors can search and filter within 21 different product categories to find and compare specifications, features, and benefits of different solutions. As the product catalog has more than doubled, Berry invested in predictive search functionality, which immediately auto-fills suggestions as customers begin to type their search request.

This is supported by a comprehensive index of Berry’s global capabilities. This includes sections on its industry leading range of manufacturing processes, on-site technical support or product development, and a range of ideas and inspiration for choosing premium-quality packaging decoration.

When it comes to sustainability, the new focus on supporting customer goals is an important addition to the Berry. “Our customers are increasingly asking us to help them achieve their sustainability objectives,” explains Tarun Manroa, Chief Strategy Officer at Berry Global. “The site therefore now highlights how Berry can help our customers achieve their sustainability goals and the advice and support we provide that can be tailored to individual customer requirements.” 

As an information hub, the website is a convenient and well-stocked source of industry insight – including articles, webinars, white papers, and case studies. For customers wanting to see products up close, the website also details upcoming trade shows and conferences globally where Berry is exhibiting or speaking – and they can even book a meeting with a Berry representative at the event.

“The new website is an important step toward giving customers easy access and in-depth understanding of our global capabilities, innovation expertise and sustainability leadership.  Wherever they are, whatever the device – they have everything they need at their fingertips,” concludes Hasenour Scourfield.

About Berry 
At Berry Global Group, Inc. (NYSE: BERY), we create innovative packaging and engineered products that we believe make life better for people and the planet. We do this every day by leveraging our unmatched global capabilities, sustainability leadership, and deep innovation expertise to serve customers of all sizes around the world. Harnessing the strength in our diversity and industry-leading talent of 47,000 global employees across more than 300 locations, we partner with customers to develop, design, and manufacture innovative products with an eye toward the circular economy. The challenges we solve and the innovations we pioneer benefit our customers at every stage of their journey. For more information, visit our website, or connect with us on LinkedIn or Twitter. 
 

Berry Media Contact:
mediarelations@berryglobal.com

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

More from our Packaging Industry Coverage
See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order packaging industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.