March 4, 2022
(press release)
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The ultimate magic for your precious chocolate brand? A truly sustainable packaging that is fully recyclable. Without the aluminium, plastic or alu/paper wrapping inside. Discover PurePac. PurePac saves our planet tons of aluminium PurePac is 100% recyclable chocolate packaging that eliminates the need for extra inner wrapping material. 100 million PurePacs save your brand and our planet 150,000 kilos of aluminium: the equivalent of 25 elephants. Better even: PurePac offers new branding possibilities, like inside printing without high additional costs. It does not compromise line efficiency, or limits finishing options or food safety. And helps you save up to 5 euros per 1,000 packs. Your brand can now be truly sustainable right up to the best moment for your fans: opening, and enjoying the lovely contents. Consumers want their favourite confectionery brands to make sustainability happen, and folding carton is the perfect answer. The chocolate may be perfect, but the packaging? We see so many chocolate brands becoming more eco-conscious, carefully selecting ingredients and cacao beans grown with respect for people and planet. Think Fairtrade, forest protection, organic labels. The packaging so exquisite, so in tune with the brand promise. That brand experience is created with gold effects, with beautiful names and printing - and then there is that wrapping inside: unpractical, made from single-use material. Unsustainable. Your magic goes out the window. So, we wondered, how we can keep that magic? Is there a way to replace the extra foil, finally eliminate it altogether? And then take it further? Now there is. We invented it: folding carton packaging with a unique inside anti-grease barrier that keeps your chocolate safe all on itself. Without extra wrapping. Perfectly recyclable. We call it PurePac for a reason. The purest folding carton packaging for chocolate and confectionery PurePac is made from Standard FBB GC1/GC2. It shows yet again the difference folding carton makes on all levels: Save our planet, save euros Rely on the power of folding carton Become the brand of choice on the shelf Game changer? This is magic in the making As we continue to test and roll out PurePac, we are already exploring new applications for other kinds of confectionery like chocolate gift packs, chocolate balls both wrapped and unwrapped, chewing gum, sweets and candy, liquorice and bakery products. Make magic happen for your chocolate and confectionery brand We'd love to hear from you
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