Belgium-based Van Genechten Packaging highlights its PurePac chocolate packaging, which is fully recyclable and without aluminum, plastic or alu/paper inside; the folding carton features an anti-grease barrier inside to keep chocolate safe

Sample article from our Packaging Industry

March 4, 2022 (press release) –

The ultimate magic for your precious chocolate brand? A truly sustainable packaging that is fully recyclable. Without the aluminium, plastic or alu/paper wrapping inside. Discover PurePac.

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PurePac saves our planet tons of aluminium

PurePac is 100% recyclable chocolate packaging that eliminates the need for extra inner wrapping material. 100 million PurePacs save your brand and our planet 150,000 kilos of aluminium: the equivalent of 25 elephants.

Better even: PurePac offers new branding possibilities, like inside printing without high additional costs. It does not compromise line efficiency, or limits finishing options or food safety. And helps you save up to 5 euros per 1,000 packs. 

Your brand can now be truly sustainable right up to the best moment for your fans: opening, and enjoying the lovely contents. Consumers want their favourite confectionery brands to make sustainability happen, and folding carton is the perfect answer. 

The chocolate may be perfect, but the packaging?

We see so many chocolate brands becoming more eco-conscious, carefully selecting ingredients and cacao beans grown with respect for people and planet. Think Fairtrade, forest protection, organic labels. The packaging so exquisite, so in tune with the brand promise. 

That brand experience is created with gold effects, with beautiful names and printing - and then there is that wrapping inside: unpractical, made from single-use material. Unsustainable. 

Your magic goes out the window. 

So, we wondered, how we can keep that magic? Is there a way to replace the extra foil, finally eliminate it altogether? And then take it further? 

Now there is. We invented it: folding carton packaging with a unique inside anti-grease barrier that keeps your chocolate safe all on itself. Without extra wrapping. Perfectly recyclable. 

We call it PurePac for a reason. 

The purest folding carton packaging for chocolate and confectionery

PurePac is made from Standard FBB GC1/GC2. It shows yet again the difference folding carton makes on all levels: 

Save our planet, save euros

  • Certified recyclable folding carton
    • made from renewable sources, perfectly reusable
  • No extra plastic, aluminium or alu/paper inner wrapping needed
    • 100 million PurePacs equal 150,000 kilos of aluminium saved
  • Optimal material efficiency
    • save up to 5 euros per 1,000 packs
  • Short ROI period for your new packing line
    • up to 200 cycles per minute

Rely on the power of folding carton

  • Unique anti-grease barrier keeps your chocolate safe
    • direct food contact approval, tested and certified by independent labs
  • Powerful design, perfect gluing
    • aromas stay inside, pollution or pests will not get in 
  • 99,x% tight corner technology
    • intact with up to 40 kg pressure on whole pack

Become the brand of choice on the shelf

  • Perfect brand experience
    • PurePac tactile experience reinforces visual and emotional expectations
  • Wide range of finishing techniques
    • low-migration inks and decorative varnishes
  • No limits to embellishments
    • hot and cold foil, all kinds of embossing
  • Easy opening and reclosing
    • convenience made sustainable
  • Food safe colours and varnish printing on the inside too
    • enhance your brand experience after opening

Game changer? This is magic in the making

As we continue to test and roll out PurePac, we are already exploring new applications for other kinds of confectionery like chocolate gift packs, chocolate balls both wrapped and unwrapped, chewing gum, sweets and candy, liquorice and bakery products. 

Make magic happen for your chocolate and confectionery brand

We'd love to hear from you

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Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order packaging industry coverage for our clients. Contact us for a free consultation.

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