April 8, 2024
(press release)
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Arcade Beauty announces new aspirations as they celebrate their 10th anniversary, unveiling a new mission statement that is anchored in their core strengths and ambitions; “As a global industrial company, we are committed to providing sustainable solutions through our deep manufacturing and packaging expertise to support the needs of the Beauty Industry.” “As a global industrial company, we are committed to providing sustainable solutions through our deep manufacturing and packaging expertise to support the needs of the Beauty Industry.” The company’s statement is reflective of the strategic shifts they’ve made over the past two years, including investment in Eco-Design for sampling and full-size beauty products. “By 2030, just as we will no longer manufacture non-recyclable products, it will no longer be acceptable to throw away unused beauty products, whether in a sample or full-size format” says Carl Allain, CEO of Arcade Beauty. “Our vision is to enable smart sampling and responsible full-size products.” “By 2030, just as we will no longer manufacture non-recyclable products, it will no longer be acceptable to throw away unused beauty products, whether in a sample or full-size format” says Carl Allain, CEO of Arcade Beauty. “Our vision is to enable smart sampling and responsible full-size products.” In line with their mission, Arcade Beauty has set an objective; by 2025 100% of their products will have a recyclable alternative, will be water-soluble or compostable, and at least 75% will integrate recycled or certified material. To reach this objective, the company remains laser-focused on Eco-Design: improving product packaging to reduce their impact on the environment – reducing packaging weight and developing reusable and refill solutions. “We are redirecting our business to become a contributive company and as one of the four pillars of our CSR policy, Eco-Design is at the core of our sustainable activities,” says Carl Allain. In the first quarter of 2024, Arcade Beauty has proudly unveiled five eco-friendly technologies. The latest addition to their environmentally conscious lineup is the Paper-Based Samples collection, offering beauty brands four eco-friendly sampling alternatives for makeup, skincare, haircare, and fragrance. This launch includes the redesign of four of Arcade’s technologies with paper-based laminates: The company recently partnered with B Corp certified brand, Nécessaire, on the production of two Paper Packettes, made with 63% paper, to promote their Body Wash and Body Serum. Furthermore, Arcade Beauty has iterated on the 2021 launch of their resealable 3D Pouch and pioneered the industry’s first true refill packaging solution for full-size products – the Single-Use 3D Refill Pouch, which is available with a breakable closure in fully recyclable mono material. “Providing shoppers with a recyclable refill option for full-sized products is certainly a step in the right direction – it will help to reduce rigid packaging and in turn significantly reduce carbon emissions,” explains Lindsey Khosla, Marketing Director at Arcade Beauty, “and the single-use nature of the package will encourage shopper education on the purpose of refill packaging.” The Single-Use 3D Pouch allows the original packaging to be preserved for multiple uses, marking a significant leap forward in sustainable practices. Arcade Beauty is eager to continue to pioneer sustainable sample and retail packaging solutions for the Beauty Industry.
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