AIPIA reaches agreement with Alexander Watson Associates to run joint events in 2024; AIPIA & AWA Smart Packaging World Congress 2024 will be held Nov. 18-19 in Amsterdam, and AWA & AIPIA Smart Labeling Seminar 2024 will be held Sept. 8-9 in Chicago

Sample article from our Packaging Industry

December 13, 2023 (press release) –

AIPIA has reached an agreement with Alexander Watson Associates (AWA) to run joint events in 2024, notably the AIPIA World Congress will be retitled the AIPIA & AWA Smart Packaging World Congress 2024 scheduled to be held in the Novotel, Amsterdam RAI on November 18, and 19, 2024.


AWA has operated in the Specialty Paper, Film, Packaging Coating & Converting value chain since 1971 and undertakes research and market intelligence projects globally.  Primarily it runs a number of events covering these packaging industry areas, which includes Smart Labelling technologies. 

The two organizations will also cooperate on the AWA & AIPIA Smart Labeling Seminar 2024 to be held in Chicago, USA on 8-9 September 2024 at Rosemont, Chicago and will be co-located with LabelExpo Americas. This marks a welcome return to the United States of America for AIPIA which staged a number of successful events there pre-Covid.

Eef de Ferrante, managing director of AIPIA commented, “We are very excited to be working with AWA who have an outstanding portfolio of events with a truly global reach. They ‘get’ the connected packaging landscape and have industry wide contacts who are a good fit with AIPIA and its members. The partnership will enable us to tap into their event management and delivery expertise as well as adding a new dimension to their proven and successful series.”

AWA president and CEO Corey Reardon added, “Our industry is extremely complex, with many big and small stakeholders involved along the way and it’s moving fast. So working with AIPIA in the Smart Packaging space makes perfect sense, as these technologies are key drivers of innovation. AWA understands the industry, because we’ve been in it since 1971. Our conferences and events are the industry’s primary meeting points and adding smart packaging and labelling will make them even more relevant to packaging developers and end users.”

For more information on the AIPIA & AWA World Congress and Smart Labelling Seminar visit the AWA website www.awa-bv.com or www.aipia.info or contact Tanveer Hussain: t.hussain@awa-bv.com to discuss sponsorship opportunities. Eef de Ferrante is still the primary contact for speaking opportunities at the World Congress: eef@aipia.info 

AWA and AIPIA Smart Labeling Chicago

AIPIA and AWA Smart Packaging World Congress Amsterdam

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