Lenzing inaugurates its second supply chain solution center in Surat, India; 850 sq. ft. hub houses products, innovations created using group's branded fibers and displays product samples made with top designers, brands across India and the globe

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India , March 3, 2022 (press release) –

The  Group – world market leader in wood based  , inaugurated its second supply chain solution center – The  Hub in Surat. The hub will serve as a nerve center for  manufacturers and traders located in Gujarat and neighboring states, allowing them easy access to ’s supply chain and product solutions. The initiative will fortify  Group’s presence within India’s  capital and link the supply chain and brands looking to adapt sustainable  that are need of the hour.

Commenting on the launch, Mr. S. Jayaraman, Senior Commercial Director, Asia Middle East Africa & North East Asia,  Group said, “ Group is pleased to strengthen its presence in India and Gujarat was a natural choice for opening our second ‘ Hub’. India being the world’s second largest  manufacturing country, Gujarat contributes a lion’s share to country’s  sector. The state is a leader in denims with 56% share and accounts for 38% of manmade filament fabric production*. Our products are trusted for their comfort and aesthetics, and we want to bring our pioneering technology in sustainability, innovation, and excellence closer to our long-standing customers. As global pioneers in sustainable fashion practices, our Surat hub marks an important milestone in the Indian market, as we work to build direct connections and create an incredible demand from this region.”

Located in Udhana Darwaza of Surat, the hub is spread across 850 sq. feet and is equipped with a team of commercial and technical experts. The hub will display  Group’s specialty  solutions, it will house the products and innovations created using TENCELTM branded lyocell and modal , LENZINGTM ECOVEROTM specialty   and carbon-zero TENCELTM branded  to attract both buyers and supply chain experts. The hub would also display product samples that have been made in collaboration with top designers and brands across India and the globe, seen at key fashion events, on a regular basis. This platform will bring forward global innovation capabilities to help to build on ’s ongoing conversation on sustainable fashion in the Indian  industry. Additionally, the hub would cater as an information and support center for  suppliers, garment makers, designers and traders to enable quick solutions. The hub will play a pivotal role in offering cost effective supply chain solutions for yarns in coordination with ’s spinning partner mills as well as technical guidelines and solutions creating value added fabrics & end products. Further, creative and innovative fabric mills widen their presence through having their fabrics promoted on to Global Platforms using ’s worldwide network.

The last couple of years has made it imperative for brands to evaluate the impact their business practices and offerings have on the environment. More and more brands are integrating Environmental and Social Governance practices in their portfolio to create long-term advantages. The Indian fashion industry too is embracing sustainability and responding to consumer’s ask for greater transparency. The  Hub in Surat intends to build on the growing needs and requirements put forth before by the consumers and encourage sector players in the region to embrace global solutions and innovations in sustainability and reduce their own carbon-footprint.

With a presence of over two-decades in the Indian market,  has taken the lead in empowering India’s  industry across the textilevalue chain to adopt more eco-friendly practices with the introduction of its flagship  brand TENCELTM.  opened the new year with celebrations around three decades of sustainable  innovation by its flagship  brand, TENCEL(TM). Over the last 30 years, TENCEL(TM) brand has empowered companies across the  value chain to adopt more eco-friendly practices. In India,  has evolved from one-product brand into a growing-basket of offerings as consumers demand for sustainable fashion products continue to grow. This success is reflected in collaborations with ace designers such as Satya Paul, Ritu Kumar, Rajesh Pratap Singh, Anita Dongre, and Abraham & Thakore to leading brands such as AND, Global Desi, Myntra, Marks & Spencers, H&M and Levi’s, to name a few.  today is present across all major apparel categories in India such as ethnic wear, intimate wear, general outerwear, denims and home furnishings.
Besides flagship  brand – TENCEL(TM) and sustainable   brand- LENZINGTM ECOVEROTM,  Group also offers specialty  in the nonwoven category – VEOCELTM  and LENZINGTM Industrial  solutions diversifying the reach among the beauty and industrial application segments.

 had opened its first ‘The  Hub’ in Mumbai in 2020 which is successfully catering to the business needs over there.

Copyright 2022  Value Chain, distributed by Contify.com

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