Free-of-charge fiber traceability platform FibreTrace MAPPED goes live; cloud-based software is powered by blockchain, is system agnostic, tracks product across supply chain from raw fiber to retail store using user-uploaded information, documents

How does it work?
FibreTrace® MAPPED uses cloud-based software to offer a complete digital centralised chain of custody powered by blockchain. The platform gives brands 20/20 vision of their supply chain as a product moves from raw fibre to store, and extends to consumer interaction.

The platform is system agnostic and can integrate with various product and data management systems and tools and allows users to set up their company profile, add colleagues, register their own sites, and invite partners across the supply chain. Users are able to upload order and shipping documentation, and incorporate existing environmental and social compliance credentials. ]

FibreTrace® MAPPED works with any fibre, any material, any certification, any document, any data and any integration, in one intuitive system where all information is protected, private and secure.

Why is it free?
We believe there should be no barrier to transparency therefore chose to release FibreTrace® MAPPED for free with the intention of supporting the industry by eliminating the financial barrier that often stands in the way of industry players being unable to map their global supply chain.

Transparency leads to accountability, which leads to change, and we hope to encourage every participant in the fashion and textile industry to take at least that first step towards a more sustainable future.

Why is traceability important?
The shift in consumer consumption behaviours and growing demands for greater ethical and environmental responsibility has been a key driver for change. 

60% of fashion consumers want more transparency about the production journey of their clothes and more than 40% of consumers surveyed in the U.S., more than 50% in Europe, and almost 70% in China say they want access to more information about how their clothes were made*. 
Social and human rights movements, combined with the implementation and changes of legislation around supply chain transparency, sustainability and accountability mean that organisations need to act and implement processes around traceability.

The world is demanding tighter regulation and FibreTrace® MAPPED enables the industry to take a step forward towards a future that champions sustainable and ethical creation and consumption.

It is time for brands to take accountability for their entire supply chain, and will only be able to do so with the support of technology and traceability solutions such as FibreTrace®. It is only with true custody of the supply chain, complete transparency, understanding the impact of raw fibre production on emissions, and ensuring that the claims made on environmental targets and individual products can be authenticated with tangible evidence that change for the better can take place..

While increasing demand for a transparent and accountable textile industry, for a lot of brands and retailers, complete transparency can be a time-consuming and costly task. By creating a solution that removes the costs involved with digital traceability, we hope to empower the industry to accelerate necessary improvements.

To sign up and begin mapping today click here.

* Register at FibreTrace.io to receive free access to FibreTrace® MAPPED with 100,000 digital audit credits (more than enough to map out a full collection) valid until 31st December 2023. From 1st January 2024 there will be a US$125 fee per month which includes an allocation of 50,000 digital audit credits valid for a 12 month period. Alternatively customers will have the option to hold a continued free of charge account, with a limit of 500 digital audit credits per annum.

**Avery Dennison, December 2021, ‘Digital Consumer Behaviour Report’.

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