Midwestern grocer Roundy's prices initial public offering of 19.2 million shares at US$8.50 per share; shares will be offered on New York Stock Exchange beginning Feb. 8

MILWAUKEE , February 8, 2012 () – Roundy’s, Inc. (Roundy’s) announced today the pricing of its initial public offering of 19,181,818 shares of common stock at a price of $8.50 per share. The shares will be listed on the New York Stock Exchange and will trade under the symbol “RNDY” beginning February 8, 2012. Roundy’s is offering 14,705,883 shares of common stock and selling stockholders are offering 4,475,935 shares of common stock. The underwriters have a 30-day option to purchase up to an additional 2,877,273 shares from the selling stockholders to cover over-allotments. Roundy’s will not receive any proceeds from the sale of shares by the selling stockholders.

Roundy’s expects to receive proceeds, net of underwriters’ discount and commissions and estimated offering expenses payable by Roundy’s, of approximately $111.15 million from the offering. Roundy’s intends to use the net proceeds, together with borrowings under its new senior credit facility, to repay all of its outstanding borrowings and other amounts owed under its existing credit facilities.

Credit Suisse Securities (USA) LLC and J.P. Morgan Securities LLC, along with Jefferies & Company, Inc. and Robert W. Baird & Co. Incorporated, are acting as joint book-running managers for the offering. Moelis & Company LLC acted as financial advisor to Roundy’s.

A registration statement relating to these securities was declared effective by the Securities and Exchange Commission on February 7, 2012. The offering is being made solely by means of a prospectus, copies of which may be obtained from: Credit Suisse Securities (USA) LLC, Attention: Prospectus Department, One Madison Avenue, New York, New York 10010, 800-221-1037, newyork.prospectus@credit-suisse.com, or J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717, 866-803-9204.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Roundy’s, Inc.

Roundy’s is a leading grocer in the Midwest with nearly $4.0 billion in sales and more than 18,000 employees. Founded in Milwaukee in 1872, Roundy’s operates 159 retail grocery stores and 99 pharmacies under the Pick ’n Save, Rainbow, Copps, Metro Market and Mariano’s Fresh Market retail banners in Wisconsin, Minnesota and Illinois.

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