Kraft Foods reveals vending machine, created by Intel, with face-scanning camera that determines age; vending machine to ensure only target audience receives samples
December 14, 2011
– Kraft Foods revealed a vending machine, created by Intel, that scans the human face to determine age before distributing samples, USA Today reported Dec. 13.
Food and beverage companies spend an estimated US$1 billion annually on food sampling. As sampling can be expensive, Kraft wants to ensure its samples are distributed to the correct target market.
The new vending machine contains a camera that scans and analyzes certain metrics, such as the distance between a person’s eyes, to determine that person’s age. If the person falls within the target market’s age range, the vending machine will dispense the sample. For example, Kraft’s mousse-like Temptations dessert is targeted toward adults. If a child attempted to sample Temptations, the vending machine would shut down and tell the child to step away instead of dispensing the product.
The vending machine does not record videos or photos, but it does store metrics about a person. Intel is working to add a smile-detection feature to the vending machines.
The primary source of this article is USA Today, McLean, Virginia, on Dec. 14, 2011.