India's baby hair care market growing fast in-line with retail industry, currently dominated by companies that include P&G, K-C; baby hair care market estimated to grow at CAGR of around 5% during 2011-2014, study shows

LONDON , August 16, 2011 (press release) – According to our new research report, “Indian Baby Care Market Analysis”, the baby care market in India is growing fast in-line with the retail industry. The culture of shopping malls has provided a platform to the baby care companies to launch and position their offerings to India’s affluent consumer base. Educated and vigilant parents have acknowledged the importance of baby care products and are fast accepting them to provide better nourishment to their children. The Indian baby care market is currently dominated by few big players, who have established themselves in this segment for a long period. Players including Procter & Gamble, Johnson & Johnson, Dabur, and Kimberly-Clark rule the market in various product segments.

As per our research, Indian baby hair care market is currently at its nascent stage that reflects low penetration of these products in both urban and rural areas. In fact, the sales of baby hair care products remain subdued in comparison to other segments, owing to low level of shampoo usage. However, the baby hair care segment is expected to witness some improvements in sales as people are getting exposed to media that advertizes baby hair care products. Growth will be led by increasing penetration of baby hair oil and shampoos. Consequently, we anticipate that the baby hair care market will grow at a CAGR of around 5% during 2011–2014.

Further, our report reveals that the market will witness a dramatic change in the competitive landscape over the next few years. A large number of international companies will foray into the lucrative Indian market with their diversified product portfolio. Moreover, the large untapped market in the rural areas is anticipated to witness concrete market developments, which will provide further impetus to the baby care market.

Our report, “Indian Baby Care Market Analysis”, is an outcome of comprehensive research and rational analysis of various segments of baby care market, including skin care, massage oil, diapers, baby food, and hair care. The report provides statistical data and analysis of the ongoing and future market trends to facilitate a deep market understanding. Most importantly, the report gives a detailed description of key players in the industry along with SWOT analysis, and reveals their recent activities.

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