CVS launches Platinum line of 44 premium preservative-free vitamins and supplements; line includes product options such as certified non-GMO, gluten-free, certified organic, suitable for vegans and vegetarians

Cindy Allen

Cindy Allen

Jul 14, 2014 – PR Newswire

WOONSOCKET, Rhode Island , July 14, 2014 (press release) – New premium option for health-conscious consumers conveniently available at all 7,600 CVS/pharmacy locations nationwide

CVS/pharmacy® today announced the introduction of radiance® PLATINUM, a premium brand of 100% preservative-free vitamins and supplements and the latest addition to the growing family of exclusive CVS/pharmacy store brand products. The new line contains 44 vitamins and supplements with various benefits, including popular options such as probiotics, B-12, and multivitamins for both men and women. The radiance PLATINUM line also has more premium options including certified non-GMO, gluten free, certified organic, and those suitable for both vegans and vegetarians.

"We are truly proud to introduce our new radiance PLATINUM line. It's our job to listen to our customers and offer products that address their various health needs," said George Coleman, Vice President of Merchandising, Store Brands and Quality Assurance, CVS/pharmacy. "I am confident that our customers will be as enthusiastic as we are about having a premium vitamin and supplement option available right at their local CVS/pharmacy. We are continuing to find ways to help our customers on their path to better health by introducing store brand product lines that they can't find anywhere else."

According to the Centers for Disease Control and Prevention, more than half of U.S. adults use dietary supplements – including multivitamins, minerals and herbs. As consumers become increasingly interested in products that are more organic and do not contain GMOs, CVS/pharmacy is committed to offering high quality options that empower customers to take small, everyday steps to address their specific health concerns and meet individual health goals.

In addition to the vast array of vitamin and supplement choices available in-store and online, CVS/pharmacy also offers shoppers helpful resources and guided vitamin expertise through its Family Vitamin Center available on CVS.com. The Family Vitamin Center is an easy-to-use, online tool designed to help users determine which vitamins and supplements are right for them. Features include a quick questionnaire that offers personalized recommendations based on a short survey, and the ability for users to search by health goals to see what vitamins and supplements may support those specific goals.

In addition, the existing radiance line has also undergone a reformulation to make it 100% preservative-free, and a redesign with new, brighter and easier-to-read packaging. Like other CVS/pharmacy store brands, the products offer customers trusted alternatives to national brands. On average, customers can experience cost savings of as much as 20-40% by purchasing store brands products, in addition to the savings and rewards available through the ExtraCare Rewards program. CVS/pharmacy stands behind the quality of its store brands through its CVS/pharmacy Store Brand Guarantee, offering a 100% money-back guarantee to ensure customer satisfaction. Shoppers can find the radiance PLATINUM and radiance line of vitamins and supplements in stores and online on CVS.com/radiance.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (CVS), is America's leading retail pharmacy with more than 7,600 CVS/pharmacy and Longs Drug stores in the U.S. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com/.

Press Contact:
Erin Pensa
CVS/pharmacy
T: 401.770.4786
E: Erin.Pensa@CVSCaremark.com

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