Kroger launches three-part video series designed to inform customers about company's work in sustainable seafood; Kroger's responsibly sourced seafood strategy was developed in partnership with World Wildlife Fund

Cindy Allen

CINCINNATI , April 22, 2014 (press release) – The Kroger Co. (KR) invites customers to celebrate Earth Day by looking to the sea – and to the future of seafood – through a video series designed to inform customers about the company's work to source sustainable seafood.

"We know that our customers value our commitment to sourcing sustainable seafood," said Suzanne Lindsay-Walker, Kroger's director of sustainability. "We continue to work with fisheries and our supplier partners to ensure that Kroger's seafood is fresh, delicious and available for future generations."

Kroger's strategy for responsibly-sourced seafood – which was developed in partnership with the World Wildlife Fund, a leading conservation organization – is explored in a three-part video series that has been shared through social media during the past two weeks. Customers can view full video and learn more at: http://sustainability.kroger.com/sustainability_sustainable_seafood/index.shtml.

Kroger, one of the world's largest retailers, employs more than 375,000 associates who serve customers in 2,640 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's. The company also operates 786 convenience stores, 320 fine jewelry stores, 1,240 supermarket fuel centers and 38 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 80 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber's Million Dollar Club.

Video - http://youtu.be/hNBAsEpiIyg

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.