Burger King announces appointment of Axel Schwan as Chief Marketing Officer, effective Jan. 1, 2014; Schwan to take over for Flavia Faugeres, who will be stepping down on Jan. 1

Nevin Barich

Nevin Barich

Oct 17, 2013 – Thomson Reuters Corp.

MIAMI , October 17, 2013 (press release) – Appointment Next Step in Long-Term Leadership Succession Plan 

Burger King Worldwide, Inc. (BKW) today announced that effective January 1, 2014 Axel Schwan will assume the role of Executive Vice President, Global Chief Marketing Officer, Burger King Worldwide (CMO). Current CMO Flavia Faugeres will step down on January 1, 2014. This transition is part of a long-term strategic plan put in place by the BKW leadership team.

Currently serving as Vice President, Marketing and Communications, Europe, Middle East and Africa (EMEA), Mr. Schwan has been an integral part of the company`s global marketing team since May 2011. Schwan was previously Marketing Director for Germany, Austria and Switzerland (DACH). Under his direction, the EMEA region outperformed the competition in 2013 as a result of strategically executed broad-based marketing initiatives, including new product introductions, advertising and social campaigns.

Schwan has more than 13 years of experience as a restaurateur and brand innovator. Before joining BKW, Mr. Schwan served in various positions including managing partner, marketing director and marketing manager at other privately-held and consumer brand companies.

While Schwan plans to draw upon his vast marketing and brand experience, the company`s strategy will remain the same and be focused on delivering superior products and a positive guest experience in an inviting dining environment.

"We are fortunate to have someone with Axel`s strong track record leading the global marketing team during the next important and exciting phase of our global brand initiatives," said Daniel Schwartz, chief executive officer. "This transition will be seamless and I, along with the rest of our leadership team, remain confident in our ability to maintain the momentum we have created for the BURGER KING® brand globally. We are well-positioned for the future and we all extend our thanks and gratitude to Flavia for getting us where we are today."

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.