Burger King announces appointment of Axel Schwan as Chief Marketing Officer, effective Jan. 1, 2014; Schwan to take over for Flavia Faugeres, who will be stepping down on Jan. 1
October 17, 2013
Appointment Next Step in Long-Term Leadership Succession Plan
Burger King Worldwide, Inc. (BKW) today announced that effective January 1, 2014 Axel Schwan will assume the role of Executive Vice President, Global Chief Marketing Officer, Burger King Worldwide (CMO). Current CMO Flavia Faugeres will step down on January 1, 2014. This transition is part of a long-term strategic plan put in place by the BKW leadership team.
Currently serving as Vice President, Marketing and Communications, Europe, Middle East and Africa (EMEA), Mr. Schwan has been an integral part of the company`s global marketing team since May 2011. Schwan was previously Marketing Director for Germany, Austria and Switzerland (DACH). Under his direction, the EMEA region outperformed the competition in 2013 as a result of strategically executed broad-based marketing initiatives, including new product introductions, advertising and social campaigns.
Schwan has more than 13 years of experience as a restaurateur and brand innovator. Before joining BKW, Mr. Schwan served in various positions including managing partner, marketing director and marketing manager at other privately-held and consumer brand companies.
While Schwan plans to draw upon his vast marketing and brand experience, the company`s strategy will remain the same and be focused on delivering superior products and a positive guest experience in an inviting dining environment.
"We are fortunate to have someone with Axel`s strong track record leading the global marketing team during the next important and exciting phase of our global brand initiatives," said Daniel Schwartz, chief executive officer. "This transition will be seamless and I, along with the rest of our leadership team, remain confident in our ability to maintain the momentum we have created for the BURGER KING® brand globally. We are well-positioned for the future and we all extend our thanks and gratitude to Flavia for getting us where we are today."