Quad/Graphics to present 'Innovation Stations' at DMA 2013 to show marketers how to increase audience engage, response, lower cost-per-piece direct mail
October 11, 2013
“Innovation Stations” Show Marketers How to Increase Audience Engagement and Response, and Lower Cost-Per-Piece Mailed
Quad/Graphics, Inc. (NYSE:QUAD) will show direct marketers attending DMA2013 how to maximize their marketing spends through innovative audience engagement and mail processing approaches that increase response and return on investment, and mitigate rising postage costs.
Attendees visiting Quad/Graphics’ booth #401 at the DMA Exhibition Hall (October 13-15 in Chicago’s McCormick Place) will be able to launch several different interactive experiences using mobile smartphone or tablet devices. Further, they will be able to experience three distinct “innovation stations,” all focused on helping direct marketers create integrated campaigns that drive improved results, control overall delivery costs and achieve greater ROI:
The Media Integration Station will showcase inventive DM campaigns that combine the power of print with mobile and online channels to better engage consumers and achieve campaign goals
The Delivery Optimization Station will feature Quad/Graphics’ industry-leading solutions for mail preparation and delivery that mitigate rising postal costs, resulting in a lower cost-per-piece mailed
The “Beat the Control” Station will display the newest, most engaging formats in direct mail marketing
“As a printer and media channel integrator, we help our clients successfully use print in combination with other media channels to acquire and retain customers, increase response rates and promote brand consistency,” says Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “The DMA is where the industry goes to see direct marketing innovation in action, and that’s a major theme of our DMA presence this year.”
Steve Jaeger, President of Quad/Graphics’ Direct Marketing group, says looming postal rate increases will also be a major topic at DMA: “At DMA2013, our experts will demonstrate how mailers can optimize their postal and delivery spend, achieving the most beneficial balance between postage and logistics costs and delivery performance.”
DMA2013, The Global Event for Data-Driven Marketers, is the Direct Marketing Association’s annual conference and exhibition. This year’s event, to be held October 12-17 in Chicago’s McCormick Place, features keynote presentations, workshops, panel discussions, awards events and hundreds of exhibits in the Exhibition Hall (open October 13-15), all focused on how direct marketers can deliver relevant, measurable, on-demand messaging in an omnichannel marketing environment.
Quad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail ad inserts, direct mail, books, directories, and commercial and specialty products, including in-store solutions. Headquartered in Sussex, Wis. (just west of Milwaukee), the Company has print-production facilities as well as other support locations throughout North America, Latin America and Europe. As a printing industry innovator, Quad/Graphics (www.QG.com) is redefining the power of print in today’s multimedia world by helping its clients use print as the foundation of multichannel communications strategies to drive their top-line revenues while reducing their total cost of print production through workflow solutions, and pioneering distribution and mailing programs, among other offerings.
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