Buffalo Wild Wings unveils new prototype in Cincinnati, featuring new layout and restaurant design; location one of nine new openings

Nevin Barich

MINNEAPOLIS , December 17, 2012 (press release) – Buffalo Wild Wings®, Inc. today unveiled its new design prototype in Ohio, where the restaurant chain got its start 30 years ago. The opening of its restaurant in Cincinnati features the new layout and restaurant design and marks a new milestone for the company, which opened its first location in Columbus, Ohio, in 1982. The Cincinnati opening is one of nine new Buffalo Wild Wings restaurants that will be opening today.

“We are thrilled to be able to open our first restaurant with the new layout and design, which will bring the stadium experience to our Guests,” said Sally Smith, president and CEO of Buffalo Wild Wings. “Our roots are right here, so we knew this was the perfect place to launch our new design to our already passionate fan base. It’s an honor to be able to celebrate with those Guests who were with us from the beginning.”

As the first restaurant to showcase the new design layout, which was announced along with the new Buffalo Wild Wings logo in July, this location is celebrating the company’s growth as well as its evolution as a brand. As the company nears 900 restaurants this month, the fresh new design keeps the game as the focal point. It captures the energy of a sports stadium as it brings together the essentials needed to create a social and interactive local gathering place for true sports fans. There is also an enhanced audio-visual system which will make the game day viewing experience better than ever.

To celebrate the new design and grand opening, the restaurant will award the first 100 guests through the door with “Free Wings for a Year.” The promotion provides guests with a coupon book that includes vouchers for an order of six free wings for each of the next 52 weeks.

Buffalo Wild Wings will continue to open new restaurants with the updated restaurant design, with the second in San Diego – one of the company’s fastest-growing markets. Many of the new Buffalo Wild Wings restaurants opening in 2013, as well as the remodels, will feature the latest design.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 20 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently nearly 900 Buffalo Wild Wings locations across 49 states in the United States, as well as in Canada.

To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.

Contacts

For Buffalo Wild Wings, Inc.
Angie Andresen, 612-573-3161
angie.andresen@fleishman.com

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